Later vs Publer

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Publer comes out ahead. Here is why, point by point.

What the data says

Both cover 12 of the 12 features we compared.
Only Publer has a free plan to start on.
Publer starts lower, at $5/mo against $18.75/mo.
In our Organic social ranking, Publer places 5 and Later 4 of 14.

Side by side

Later and Publer compared
16 points compared	Later	Publer
Starts at	$18.75/mo	$5/mo
Free plan	No	Yes
API	Not known yet	Yes
MCP server	Not known yet	Yes
AI content assistant	Yes	Yes
AI post drafting	Yes	Yes
Analytics & reporting	Yes	Yes
Best time to post	Yes	Yes
Bulk post upload	Yes	Yes
Competitor benchmarking	Yes	Yes
Link in bio page	Yes	Yes
Multi-network publishing	Yes	Yes
Post approval workflow	Yes	Yes
Post scheduling & queues	Yes	Yes
Team collaboration	Yes	Yes
Unified social inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Later

Starter1 social set (8 profiles), 1 user; $18.75 per month billed yearly.$25/mo
Growth2 social sets (16 profiles), 2 users; $37.50 per month billed yearly.$50/mo
Scale6 social sets (48 profiles), 4 users; $82.50 per month billed yearly.$110/mo

Publer

FreeFree forever for one user: 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.Free
ProfessionalFrom $5 per month for 1 social account, plus $4 per extra account; unlimited scheduling and X support.$5/mo
BusinessFrom $10 per month for 1 social account; adds analytics, AI, approvals, and API and MCP access.$10/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Later if…

Social media managers and small marketing teams who plan visual content for Instagram, TikTok and other platforms and want scheduling, analytics and a link in bio page in one tool.

Visit Read the review

Choose Publer if…

Small teams, creators and agencies that post to several social networks and want one calendar, bulk scheduling and client workspaces without paying for a full social suite.

Visit Read the review

Other options worth a look

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Metricool
Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.
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From €16/mo yearlyFree plan
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Hootsuite
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
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From $99/mo yearly
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Sprout Social
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
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From $79/mo yearly
Sign up on Sprout Social
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Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
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From $5/mo yearlyFree plan
Sign up on Buffer
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SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
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From €16.15/mo yearly
Sign up on SocialPilot
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Taplio
Create, schedule and analyse LinkedIn posts with AI to build your personal brand and generate leads.
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From $32/mo yearlyAffiliate link
Sign up on Taplio