AI content assistant

An AI content assistant is a built-in feature that generates or improves text. You give it a short instruction, for example a topic and the audience, and it returns a draft post, an email subject line or a product description. Some assistants also rewrite existing text, change its length, or turn one piece into several formats. Anyword, Buffer, Copy.ai, Hootsuite, Jasper, Later, Metricool, Publer, Rytr, SocialPilot, Sprout Social and Writesonic are listed as having one.

It saves time on first drafts and removes the blank page, which helps small teams that publish often. It does not replace review. AI text can be generic, repeat what competitors write, or state wrong facts, so a person still needs to check it. It helps most with volume and variations, and least with original opinions or technical accuracy.

• Write the same brief in a trial and judge whether the output is usable with light editing.
• Ask whether there is a monthly limit on generated words or credits.
• Check whether the assistant can follow your tone and use your own examples.
• Ask how your input is stored, and whether it is used to train models.