The success model
How a client moves from signature, or sign-up, to the result, the repeat result and renewal, written down once so every client follows the same path.
What this layer decides
Strategy holds the decisions of the factory. For value delivery the first decision is the success model. We set it before the work is designed, so each line knows what it is for.
The path
The success model runs from signature, or from sign-up for a free product, to the result the client came for, and on to renewal and expansion.
What we measure
The main number of this factory is net revenue retention, per cohort. Each stage of the path feeds it, and a target sits on it.
Who owns it
Each factory and each line has one accountable owner. The owner is a person. An AI employee never owns a factory or a line.