Three lines, from first result to renewal
Each line has a workflow you can follow step by step, and plays that do the work inside it.
What execution is
Execution is the work, in three lines that follow each other. A line is a stage the work passes through. A play is a repeatable way of doing one thing inside a line.
Onboarding and activation
The work from signature, or sign-up, until the client has their first result.
Delivery and support
The work of delivering the result each period, and answering the client when something goes wrong.
Retention and expansion
Keeping clients past renewal, and growing what they buy once the result is clear.
Plays
The plays of each line are added as the existing playbooks become plays.