Post scheduling & queues

The tool lets you prepare social posts in advance and publish them automatically at chosen times or from a queue of recurring slots.

What it is

Post scheduling means writing posts ahead of time and setting when each goes out, so nobody has to be online at that moment. A queue goes a step further: you add posts to a list and the tool publishes them in the next free slot of a weekly timetable you set once. Buffer, Hootsuite, Later, Metricool, Publer, SocialPilot and Sprout Social are listed as having it.

Why it matters

Regular posting keeps an audience engaged, and scheduling lets one person plan a week or a month of content in a single sitting. It matters when you post several times a week or serve audiences in other time zones. If you post rarely, or only react to news as it happens, it adds little.

What to check

  • Check which networks can be published to directly, and which only send a reminder to post by hand.
  • Ask how many posts can be scheduled at once on each plan.
  • Test the calendar view, and see whether it is easy to move a post to another day.
  • Ask whether first comments, images, video and links are published with the post, or need to be added later.

Tools with Post scheduling & queues

  • Metricool logo
    From €16/mo yearly
    Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.

    Organic socialFree plan

  • Hootsuite logo
    From $99/mo yearly
    Schedules posts, monitors conversations and reports on performance across multiple social media networks.

    Organic social

  • Sprout Social logo
    From $79/mo yearly
    Manage publishing, engagement, analytics, and social listening across brands from one dashboard.

    Organic social

  • Later logo
    From $18.75/mo yearly
    Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.

    Organic socialAffiliate link

  • Publer logo
    From $5/mo
    Schedules, publishes and analyses social media content across multiple platforms from one calendar.

    Organic socialFree plan

  • Buffer logo
    From $5/mo yearly
    Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.

    Organic socialFree plan

  • SocialPilot logo
    From €16.15/mo yearly
    Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.

    Organic social

In Organic social ranking order; the number is each tool's place. Some of this is collected from public sources and not yet checked by us.