Best time to post

Get recommended posting times based on when your own audience is most active or engaged.

What it is

The tool looks at past activity on your accounts and suggests times when your followers are most likely to see and respond. Some tools show a simple heat map, while others queue posts at the recommended times automatically. Buffer, Later, Sprout Social and Metricool are among the tools that list it.

Why it matters

Posting at the wrong time can mean a post is buried before anyone sees it. Suggestions save the effort of testing times yourself. They are only as good as your own data, so a new account with few followers may get weak advice. Treat them as a starting point, and compare them with your own results.

What to check

  • Is the advice based on your own audience, or on general averages.
  • Does it work for every network you use.
  • Can it add posts to a queue at those times automatically.
  • How much history does it need before the suggestions are useful.

Tools with Best time to post

  • Metricool logo
    From €16/mo yearly
    Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.

    Organic socialFree plan

  • Hootsuite logo
    From $99/mo yearly
    Schedules posts, monitors conversations and reports on performance across multiple social media networks.

    Organic social

  • Sprout Social logo
    From $79/mo yearly
    Manage publishing, engagement, analytics, and social listening across brands from one dashboard.

    Organic social

  • Later logo
    From $18.75/mo yearly
    Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.

    Organic socialAffiliate link

  • Publer logo
    From $5/mo
    Schedules, publishes and analyses social media content across multiple platforms from one calendar.

    Organic socialFree plan

  • Buffer logo
    From $5/mo yearly
    Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.

    Organic socialFree plan

  • Taplio logo
    From $32/mo yearly
    Create, schedule and analyse LinkedIn posts with AI to build your personal brand and generate leads.

    Organic socialAffiliate link

In Organic social ranking order; the number is each tool's place.