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Begin with a factory, or a playbook
Every part of a business sits in one of six factories. Pick the one that holds you back, or open a playbook and work through it chapter by chapter.
The six factories
Brand
Brand works on people who are not buying yet. See its four layers, its three lines and audience, the main number, then try the Pipeline Ninjas demo.
Client acquisition
Client acquisition takes a buyer from the first buying step to the signature, in three measured lines. Start the free audit to see where this factory stands.
Value delivery
Value delivery takes each client from signature to the result and renewal. Its main number is net revenue retention, per cohort. See the path in the free audit.
Value creation
Value creation designs what we sell, once or once per version, and tracks gross margin. Software, a service or a course each go through the same four layers.
People
People is the factory for one workforce of employees, fractionals, freelancers and AI agents, measured by revenue per employee. See it in the free audit.
Finance
Finance runs bookkeeping, profit and loss, and legal and compliance as one system, with profit as its main number. We do not give tax or legal advice.
Playbooks
A lead scoring model that earns its keep
A way for a B2B growth lead to build a lead scoring model that scores fit and intent as two separate axes, instead of one number that hides which lead needs what.
Accelerate your pipeline
Design a closing workflow with clear next steps, e-signatures, and handoff procedures that turn verbal yeses into signed contracts efficiently.
Attribution
Learn where buyers come from by asking them directly and capturing their response in your CRM system.
Booking
Create a frictionless path from interest to scheduled meeting with confirmations, reminders, and no-show handling that maximises every opportunity.
Content marketing
Publishing writing and video that earns attention on its own, then compounds as it keeps being found.
Conversion optimisation
Improving the percentage of prospects who become customers. Small improvements here compound into major revenue gains.