Competitor benchmarking
On this pageWhat it is
What it is
The tool lets you pick other accounts, such as rivals or similar businesses, and tracks public numbers for them next to yours. You can see how fast they grow, how often they post and how people respond. Hootsuite, Sprout Social, Metricool and Later are among the tools that list it.
Why it matters
Numbers on their own say little. A rate of two per cent engagement could be good or bad, depending on the market. Comparing with similar accounts gives you a sense of what is normal, and shows which of their posts work. It helps when you set goals or report to management. Only public data is available, so it will not show a competitor's reach or sales.
What to check
- How many competitor profiles can you add on your plan.
- Which networks and which metrics are covered.
- Can you see their individual best posts, or only totals.
- How far back does the comparison go.
Tools with Competitor benchmarking
From €16/mo yearlySchedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.Organic socialFree plan
From $99/mo yearlySchedules posts, monitors conversations and reports on performance across multiple social media networks.Organic social
From $79/mo yearlyManage publishing, engagement, analytics, and social listening across brands from one dashboard.Organic social
From $18.75/mo yearlySchedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.Organic socialAffiliate link
From $5/moSchedules, publishes and analyses social media content across multiple platforms from one calendar.Organic socialFree plan
From €16.15/mo yearlySchedule, publish and manage social media across multiple channels and analyse performance from one dashboard.Organic social