Link in bio page

Create a customisable landing page to link from your social bio, sending visitors to several destinations.

What it is

Most social networks allow only one link in a profile. A link in bio page is a simple mobile page that holds several links, such as your latest post, your shop and a sign-up form, so one address can serve them all. Later, Buffer, Hootsuite, Publer and Metricool are among the tools that list it.

Why it matters

If your goal is to send social followers to your website, this single link is often where they leave or stay. A built-in page keeps it in the same tool as your scheduling, and many tools can link each post to a page entry. A separate website or a landing page tool may give you more design control, so the built-in page suits businesses that want something quick.

What to check

  • Can you change the design, colours and layout to match your brand.
  • Does it show clicks for each link.
  • Can it use your own domain, or only the tool's address.
  • Can you connect it to your recent posts so it updates itself.

Tools with Link in bio page

  • Metricool logo
    From €16/mo yearly
    Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.

    Organic socialFree plan

  • Hootsuite logo
    From $99/mo yearly
    Schedules posts, monitors conversations and reports on performance across multiple social media networks.

    Organic social

  • Sprout Social logo
    From $79/mo yearly
    Manage publishing, engagement, analytics, and social listening across brands from one dashboard.

    Organic social

  • Later logo
    From $18.75/mo yearly
    Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.

    Organic socialAffiliate link

  • Publer logo
    From $5/mo
    Schedules, publishes and analyses social media content across multiple platforms from one calendar.

    Organic socialFree plan

  • Buffer logo
    From $5/mo yearly
    Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.

    Organic socialFree plan

In Organic social ranking order; the number is each tool's place.