Clients get the result, and they stay
Value delivery in four layers
They get the result and stay, from the signature to renewal
Why this matters
Value delivery is the part of the customer journey where clients get the result and stay. Its main number, net revenue retention, shows whether they do.
The three lines
Onboarding and activation takes a client to a first result. Delivery and support keeps the result coming and answers questions. Retention and expansion keeps the client past renewal and grows what they buy.
Delete, automate or delegate
Maintenance work is cleared in three moves: we delete what no longer earns its place, automate what is routine, and delegate what still needs a person. The platform shows how much time each person and team spends in each bucket.
How the platform helps
Strategy holds the success model, the path every client follows. The Value delivery AI employee takes routine work at its level, and it is measured on net revenue retention.
Four layers, built from the bottom
Systems holds the tools and data, Strategy the success model, Execution the three lines, and Autonomy the AI employee. When the factory falls short, we check from the bottom and fix the lowest failing layer first.
The main number: net revenue retention
Net revenue retention is calculated per cohort: the revenue this year from last year's clients, divided by what those clients brought in last year. It works for subscriptions, retainers and repeat purchases. A business that sells only once uses referral rate instead.