The best Content marketing tools
About Content marketing
This channel is writing and publishing material built to earn attention rather than buy it: posts, articles, video, the words on the site itself. The first move is picking one audience narrow enough to write for by name, and one channel to go deep on rather than spreading thin across five. Draft fast, then edit hard, cutting anything that does not earn its place. The weekly rhythm is publishing on a cadence that can be held for months, not a burst that stops after three weeks. Write to one person, lead with the point, and give away real material rather than teasing it. Track which pieces get read to the end, which bring in a reply or a lead, and whether the same few themes keep working. It suits a founder or writer willing to publish consistently and with a genuine point of view, in a market where the buyer can be reached by the written or spoken word. A business with no time to write regularly, or nothing distinctive to say, should skip it. The lever it moves is owned attention: material that keeps working long after it is published, instead of stopping the day the spend stops. - Write to one person - Thought leadership - The persuasion skeletons - Copy is thinking, not writing - The first line earns the second - Find your voice and protect it - The headline carries the click - Sell the transformation, not the feature - Give away your best material for free - Consistency beats brilliance, so build a publishing rhythm you can hold - Repurposing and distribution - Common failures A set of writing tools worth comparing sits under this playbook.
Top picks
Jasper
Generates marketing content and images from your brand voice and knowledge with AI agents.
Best for: Marketing teams producing content across several channels that want AI-generated copy and images kept on brand through shared voice, style guides and audience profiles.
- Free plan
- No
- Price
- From $59/mo
- MCP server
- Yes
- API
- Yes
Writesonic
Generates AI content and tracks brand mentions across ChatGPT, Gemini and Google AI Overviews for visibility.
Best for: A marketing or SEO team that wants to see how ChatGPT, Gemini and Google AI Overviews mention its brand, and wants a list of fixes to act on.
- Free plan
- No
- Price
- From $79/mo
- MCP server
- Yes
- API
- Yes
Anyword
Generates marketing copy with AI and predicts how well each version will perform before you publish it.
Best for: Marketing teams that publish ads, emails and blog posts at volume and want AI-written copy scored for likely performance before they spend money putting it live.
- Free plan
- No
- Price
- From $39/mo
- MCP server
- No
- API
- Yes
Copy.ai
Generates marketing and sales copy, then automates go-to-market workflows across sales, marketing, and operations.
Best for: Sales, marketing and revenue operations teams that want AI-generated copy tied into CRM and go-to-market workflows, instead of a standalone writing tool for one person.
- Free plan
- No
- Price
- From $24/mo
- MCP server
- API
- Yes
Rytr
Generates short-form copy across emails, social posts, ads and product descriptions with AI.
Best for: Freelancers and small businesses that need a steady flow of short copy, such as emails, captions and meta titles, drafted quickly and cheaply in their own tone of voice.
- Free plan
- Yes
- Price
- From $7.50/mo
- MCP server
- API
- Yes
The top 4 side by side
| 10 points compared | ||||
|---|---|---|---|---|
| Starts at | $59/mo | $79/mo | $39/mo | $24/mo |
| Free plan | No | No | No | No |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | No | |
| AI content assistant | Yes | Yes | Yes | Yes |
| Brand voice / custom tone | Yes | Yes | Yes | Yes |
| Long-form editor | Yes | Yes | Yes | Yes |
| SEO optimisation | Yes | Yes | Yes | Yes |
| Team collaboration | Yes | Yes | Yes | Yes |
| Analytics & reporting | Yes | Yes | Yes | |
| Links |
All Content marketing tools
- Generates AI content and tracks brand mentions across ChatGPT, Gemini and Google AI Overviews for visibility.
- Generates marketing copy with AI and predicts how well each version will perform before you publish it.
- Generates marketing and sales copy, then automates go-to-market workflows across sales, marketing, and operations.
Put Content marketing to work
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.