Later vs Metricool

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict

On the data we hold, Metricool comes out ahead. Here is why, point by point.

What the data says

Both cover 13 of the 13 features we compared.
Only Metricool has a free plan to start on.
In our Organic social ranking, Metricool places 1 and Later 4 of 14.

Side by side

Later and Metricool compared
17 points compared	Later	Metricool
Starts at	$18.75/mo	€16/mo
Free plan	No	Yes
API	Not known yet	Yes
MCP server	Not known yet	Yes
AI content assistant	Yes	Yes
AI post drafting	Yes	Yes
Analytics & reporting	Yes	Yes
Best time to post	Yes	Yes
Bulk post upload	Yes	Yes
Competitor benchmarking	Yes	Yes
Link in bio page	Yes	Yes
Multi-network publishing	Yes	Yes
Post approval workflow	Yes	Yes
Post scheduling & queues	Yes	Yes
Social listening	Yes	Yes
Team collaboration	Yes	Yes
Unified social inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Later

Starter1 social set (8 profiles), 1 user; $18.75 per month billed yearly.$25/mo
Growth2 social sets (16 profiles), 2 users; $37.50 per month billed yearly.$50/mo
Scale6 social sets (48 profiles), 4 users; $82.50 per month billed yearly.$110/mo

Metricool

FreeOne brand, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.Free
StarterFrom 5 brands at 20 per month (16 per month billed annually); 10 brands is 37 per month.€20/mo
AdvancedFrom 15 brands at 54 per month (43 per month billed annually); up to 50 brands, teams, approvals and API access.€54/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Later if…

Social media managers and small marketing teams who plan visual content for Instagram, TikTok and other platforms and want scheduling, analytics and a link in bio page in one tool.

Visit Read the review

Choose Metricool if…

Social media managers, small marketing teams and agencies who run several brands and want planning, analytics and client reports in one dashboard instead of five logins.

Visit Read the review

Other options worth a look

Hootsuite
From $99/mo yearly
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
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Sprout Social
From $79/mo yearly
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
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Publer
From $5/mo
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
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Sign up on Publer
Buffer
From $5/mo yearly
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
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SocialPilot
From €16.15/mo yearly
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
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Sign up on SocialPilot
Taplio
From $32/mo yearly
Create, schedule and analyse LinkedIn posts with AI to build your personal brand and generate leads.
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