Metricool vs SocialPilot

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Metricool comes out ahead. Here is why, point by point.

What the data says

Both cover 10 of the 10 features we compared.
Only Metricool has a free plan to start on.
Metricool starts lower, at €16/mo against €16.15/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Organic social ranking, Metricool places 1 and SocialPilot 7 of 14.

Side by side

Metricool and SocialPilot compared
14 points compared	Metricool	SocialPilot
Starts at	€16/mo	€16.15/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
AI content assistant	Yes	Yes
AI post drafting	Yes	Yes
Analytics & reporting	Yes	Yes
Bulk post upload	Yes	Yes
Competitor benchmarking	Yes	Yes
Multi-network publishing	Yes	Yes
Post approval workflow	Yes	Yes
Post scheduling & queues	Yes	Yes
Team collaboration	Yes	Yes
Unified social inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Metricool

FreeOne brand, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.Free
StarterFrom 5 brands at 20 per month (16 per month billed annually); 10 brands is 37 per month.€20/mo
AdvancedFrom 15 brands at 54 per month (43 per month billed annually); up to 50 brands, teams, approvals and API access.€54/mo

SocialPilot

Essentials5 social accounts and 1 user; EUR 19 per month, or EUR 16.15 per month billed yearly.€19/mo
Standard10 social accounts and 3 users; EUR 38 per month, or EUR 32.30 per month billed yearly.€38/mo
Premium20 social accounts, 6 users, client approval and white-label reports; EUR 95 per month, or EUR 80.75 yearly rate.€95/mo
Ultimate40 social accounts, unlimited users, advanced white label; EUR 190 per month, or EUR 161.50 yearly rate.€190/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Metricool if…

Social media managers, small marketing teams and agencies who run several brands and want planning, analytics and client reports in one dashboard instead of five logins.

Visit Read the review

Choose SocialPilot if…

Marketing agencies and multi-location brands that publish to many social accounts and need client approvals, white-label reports and review requests handled in one scheduler.

Visit Read the review

Other options worth a look

ToolClient acquisition
Hootsuite
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
Organic social
From $99/mo yearly
Sign up on Hootsuite
ToolClient acquisition
Sprout Social
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
Organic social
From $79/mo yearly
Sign up on Sprout Social
ToolClient acquisition
Later
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
Organic social
From $18.75/mo yearlyAffiliate link
Sign up on Later
ToolClient acquisition
Publer
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
Organic social
From $5/moFree plan
Sign up on Publer
ToolClient acquisition
Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
Organic social
From $5/mo yearlyFree plan
Sign up on Buffer
ToolClient acquisition
Taplio
Create, schedule and analyse LinkedIn posts with AI to build your personal brand and generate leads.
Organic social
From $32/mo yearlyAffiliate link
Sign up on Taplio