The verdict
For a small B2B team that wants to sign up, run a test webinar and see where the data lands, pick Livestorm. The free plan lets you test the room and the registration flow, and the credit pricing is easy to estimate once you know your audience size.
If you run regular, larger events, need payment processing or certification features, and are happy to talk to sales, pick GoTo Webinar. It also helps if you already use other GoTo products.
I'd pick Livestorm for most readers of this site. Whichever you test, run the same session in both and look at how cleanly registrant and attendance data reach your CRM.
Side by side
| 11 points compared | ||
|---|---|---|
| Starts at | $69/mo | €83.33/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | No | Yes |
| Automated / evergreen webinars | Yes | Yes |
| Breakout rooms | Yes | Yes |
| Browser-based (no download) | Yes | Yes |
| Engagement analytics | Yes | Yes |
| Live polls and Q&A | Yes | Yes |
| On-demand replay | Yes | Yes |
| Registration & landing pages | Yes | Yes |
| Links |
Plans and pricing
GoTo Webinar
- Reach$828/yr
Livestorm
- FreeFree
- Pro€1,000/yr
Who each is for
Choose GoTo Webinar if…
Pick GoTo Webinar if you are a corporate training team or a marketing team running larger, repeated events for leads, customers or staff. You want branded registration, automated invitations and reminders, CRM sync and attendance reports.
Simulive plays pre-recorded content with live polls and Q&A on top, and paid events can take payments. Those two features are where it earns its place.
Watch the buying process. Public prices are not clearly listed, so ask for a quote against your attendee numbers and sessions per year. For a founder running one webinar a quarter, it can feel like more than needed.
Choose Livestorm if…
Pick Livestorm if webinars are a repeat channel and you want a tool you can try without a sales call. Live, on-demand and automated sessions sit in one product, so a webinar that worked live can run again on its own.
It suits teams that need EU-hosted attendee data and a native link to HubSpot or Salesforce. Team members do not use credits, so a bigger team does not raise the bill. A bigger audience does.
Check the credit model before you buy, because each unique attendee uses a credit per session, live or on demand. The free plan is small, and the Pro plan caps session length. The API and MCP server also need enabling through support.
Other options worth a look
Broadcast live presentations and large-scale virtual events to audiences inside Zoom with production controls.
Hosts webinars and virtual events at scale with a browser interface that requires no attendee downloads.
Runs in-person, virtual and hybrid events with registration, streaming, audience engagement tools and post-event analytics.