Registration & landing pages

A registration page is the sign-up page for a webinar or event: it states the topic, date and speakers, and asks for name and email. Tools with this feature create and host the page for you from a template, and send the registrant a confirmation and reminders. You can usually change the wording, colours and form fields and add your logo. BigMarker, Demio, eWebinar, GoTo Webinar, Livestorm, Webex Events and Zoom Webinars are examples of tools that offer it.

A webinar only works if people sign up, and the page they land on is where that happens. Having it in the same tool means registrations flow straight into the attendee list, reminder emails and reports without connecting anything. It saves setting up a separate page for every event.

It matters if you run webinars regularly and want to launch an event quickly. If you already have a strong website and a landing page tool, you may prefer to build the page there and pass sign-ups across, so the built-in page is less important.

Templates vary in how far they can be customised, and some are quite plain.

• How much can you change: layout, fields, branding and your own domain.
• Can you add tracking codes for your analytics and ad platforms.
• Can you add custom questions, such as company size, to qualify people.
• Can you embed the sign-up form on your own site instead of using the hosted page.