The verdict
For a small marketing or sales team running lead-generation webinars or product demos, I'd pick Demio. It is quick to start, and the engagement data gives sales a clear next step. If you run larger, regular events for training or marketing, need payments or certification, or already use other GoTo products, pick GoTo Webinar.
GoTo Webinar has no clear self-serve price, so expect a sales conversation. Demio has a trial with limited attendees and session length, and its higher plans are priced per host. Either way, run one test session and check what reaches your CRM before you decide.
Side by side
| 10 points compared | ||
|---|---|---|
| Starts at | $45/mo | $69/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | No | No |
| Automated / evergreen webinars | Yes | Yes |
| Browser-based (no download) | Yes | Yes |
| Engagement analytics | Yes | Yes |
| Live polls and Q&A | Yes | Yes |
| On-demand replay | Yes | Yes |
| Registration & landing pages | Yes | Yes |
| Links |
Plans and pricing
Demio
- Starter$63/mo
GoTo Webinar
- Reach$828/yr
Who each is for
Choose Demio if…
Pick Demio if webinars are a real lead source and your sales team will act on engagement data. Agree one rule with sales, such as a call within a day for anyone who joins a poll and downloads a handout. Without a rule like that, the data sits in a report.
It names HubSpot, Salesforce, Zapier and Mailchimp among its integrations. A good live session can become an automated one. Capacity and host limits sit on the plans, so get a quote for your size. There is no free plan. Skip it for rare, large, one-off events.
Choose GoTo Webinar if…
Pick GoTo Webinar if you are a corporate training or marketing team running regular webinars for leads, customers or staff, and you want branded registration, CRM sync and attendance reports. It lists HubSpot, Salesforce Pardot and Marketo for sync, and it can take payment for paid events and certifications.
It also fits if you already use GoTo products. The interface can feel heavier than newer browser-only tools, and pricing is not clear up front, so ask for a quote against your attendee numbers and sessions a year. Skip it if you want fast self-serve sign-up and a light tool for the occasional webinar.
Other options worth a look
Broadcast live presentations and large-scale virtual events to audiences inside Zoom with production controls.
Hosts webinars and virtual events at scale with a browser interface that requires no attendee downloads.
Host live, on-demand and automated webinars with registration pages, engagement tools and CRM integrations included.
Runs in-person, virtual and hybrid events with registration, streaming, audience engagement tools and post-event analytics.