Campaign Monitor by Marigold vs Kit (formerly ConvertKit)

Campaign Monitor puts email design and reporting first for small businesses and agencies. Kit is a simpler email tool for creators with commerce built in. Pick Campaign Monitor for on-brand B2B sending and Kit for an audience business.

Visit Visit

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small B2B team or an agency that cares how every email looks and wants clear reports, I'd pick Campaign Monitor.

If you are a creator, newsletter writer or course seller, I'd pick Kit. Tags and simple automations are easy to run, and you can sell without a separate checkout tool. Kit also has an official MCP server, which Campaign Monitor does not.

Neither is built for deal pipelines or deep lead scoring. If sales needs email on the same record as the deal, look at HubSpot instead. Both price with the size of your list, so model next year's audience.

What the data says

Campaign Monitor by Marigold covers more of the features we compared: 6 of 8, against 5.
Both have a free plan, so you can try each before you pay.
Campaign Monitor by Marigold starts lower, at $12/mo against $32.50/mo.
Only Kit (formerly ConvertKit) has an MCP server, so an AI employee can work in it directly.
In our Email nurture ranking, Campaign Monitor by Marigold places 4 and Kit (formerly ConvertKit) 3 of 8.

Side by side

Campaign Monitor by Marigold and Kit (formerly ConvertKit) compared
12 points compared	Campaign Monitor by Marigold	Kit (formerly ConvertKit)
Starts at	$12/mo	$32.50/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	No	Yes
Behaviour-triggered emails	Yes	Yes
Built-in CRM	No	No
Built-in landing pages	Yes	Yes
Ecommerce focus	No	No
SMS / multi-channel	Yes	Yes
Subscriber preference centre	Yes	Yes
Transactional email API	Yes	No
Visual automation builder	Yes	Yes
Links	Visit	Visit

Plans and pricing

Campaign Monitor by Marigold

FreeUp to 500 contacts and 500 emails a month.Free
LitePrice depends on contact tier; $12 a month at 0-500 contacts, 2,500 sends a month.$12/mo
EssentialsPrice depends on contact tier; $29 a month at 0-500 contacts, unlimited sends.$29/mo
PremierPrice depends on contact tier; $159 a month at 0-500 contacts, unlimited sends.$159/mo

Kit (formerly ConvertKit)

FreeFree for up to 10,000 subscribers.Free
CreatorPriced at 1,000 subscribers; $33 per month billed yearly. Price rises with subscriber count.$39/mo
ProPriced at 1,000 subscribers; $66 per month billed yearly. Price rises with subscriber count.$79/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Campaign Monitor by Marigold if…

Campaign Monitor suits agencies sending for several clients and small businesses that want a polished look without a developer. The automation designer covers sequences, and the API covers lists, subscribers, segments, templates and transactional email.

Marigold owns it, so ask what your plan includes and what is a separate product. The vendor shows a free plan next to a trial, so check the free limits before you import your list.

Visit Read the review

Choose Kit (formerly ConvertKit) if…

Kit suits creators, newsletter writers and lean founders who run a business around an audience. Welcome series and launches are quick to set up, and a subscriber who bought one product gets a different email from one who read another.

If you want pixel-level branded layouts, you may need a page builder, and reporting is functional rather than deep. Price grows with subscriber count, so clean out inactive people. Kit offers free migrations according to its site.

Visit Read the review

Other options worth a look

ToolClient acquisition
Brevo
Combines email and SMS marketing, marketing automation, and a built-in CRM in a single platform.
Email nurture
From €6.33/mo yearlyFree planAffiliate link
Sign up on Brevo
ToolClient acquisition
Mailchimp
Send and automate marketing emails at scale, with templates and audience management for growing businesses.
Email nurture
From €11.64/moFree planAffiliate link
Sign up on Mailchimp
ToolClient acquisition
Loops
Send marketing, lifecycle and transactional email from one platform built specifically for SaaS product teams.
Email nurture
From $49/moFree plan
Sign up on Loops
ToolClient acquisition
eWebinar
Turns pre-recorded videos into automated webinars that run on-demand without needing live presenters.
Email nurture
From $84.17/mo yearly
Sign up on eWebinar
ToolClient acquisition
Typeform
Builds conversational forms and surveys that present one question at a time on screen.
Email nurture
From $28/mo yearlyFree plan
Sign up on Typeform
ToolClient acquisition
Outgrow
Build quizzes, calculators and assessments that engage visitors and capture qualified leads without coding.
Email nurture
From $14/mo yearlyFree planAffiliate link
Sign up on Outgrow