Built-in landing pages
On this pageWhat it is
What it is
A built-in landing page is a simple web page you create and publish inside the email or marketing tool itself. It usually has a headline, a short pitch and a form, and anyone who fills it in is added to your contact list automatically. For example, you could offer a free guide on a page hosted by the tool and start a welcome sequence as soon as someone signs up. Brevo, Kit, Mailchimp and Campaign Monitor are examples of tools listed with this feature.
Why it matters
A separate page builder means another subscription and another connection that can break. If you do not have a website, or your developer is busy, a built-in page lets you start collecting contacts the same day. You need it for lead magnets, event sign-ups and small campaigns. If you already have a website with forms that feed your email tool, you may never use it.
What to check
- Can you use your own domain for the page, or does it sit on the vendor's address?
- How much control do you have over design, mobile layout and adding tracking codes?
- Does a sign-up automatically add the person to a list, tag or automation?
- Are there limits on the number of pages or visitors?
Tools with Built-in landing pages
Combines email and SMS marketing, marketing automation, and a built-in CRM in a single platform.
Send and automate marketing emails at scale, with templates and audience management for growing businesses.
Email and content platform for independent creators and online businesses formerly called ConvertKit.
Provides analytics and reporting for email marketing campaigns to track performance and audience engagement metrics.
Turns pre-recorded videos into automated webinars that run on-demand without needing live presenters.
Build quizzes, calculators and assessments that engage visitors and capture qualified leads without coding.