Brevo vs Kit (formerly ConvertKit)

Brevo is for lean B2B teams that want email, SMS and a simple CRM. Kit is for creators who earn from an audience they own. Pick Brevo for sales-led work and Kit for newsletters and digital products.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small B2B team, I'd pick Brevo. It gives you a simple CRM and a text channel next to email, and one automation can hand a lead to sales. Kit has no deal pipelines or account-based features, so you meet its ceiling quickly in a sales-led business.

If you write a newsletter, sell a course or digital products, or run a paid newsletter, I'd pick Kit. Its tags and visual automations are easy to follow, and the commerce tools remove the need for a separate checkout.

Both grow in cost as you grow, so model your list a year ahead. Kit offers free migrations according to its site, which lowers the cost of trying it.

What the data says

Brevo covers more of the features we compared: 10 of 10, against 7.
Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our Email nurture ranking, Brevo places 1 and Kit (formerly ConvertKit) 3 of 8.

Side by side

Brevo and Kit (formerly ConvertKit) compared
14 points compared	Brevo	Kit (formerly ConvertKit)
Starts at	€6.33/mo	$32.50/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Behaviour-triggered emails	Yes	Yes
Built-in CRM	Yes	No
Built-in landing pages	Yes	Yes
Cart abandonment emails	Yes	Yes
Ecommerce focus	Yes	No
Follow-up emails after a submission	Yes	Yes
SMS / multi-channel	Yes	Yes
Subscriber preference centre	Yes	Yes
Transactional email API	Yes	No
Visual automation builder	Yes	Yes
Links	Visit	Visit

Plans and pricing

Brevo

FreeFree forever, no credit card; send up to 300 emails per day.Free
StarterSingle user, from 5,000 emails per month, no Brevo logo costs extra; EUR 6.33 per month billed yearly.€7/mo
StandardMarketing automation, A/B testing and landing page, from 5,000 emails; EUR 13.50 per month billed yearly.€15/mo
Professional10 seats, from 150,000 emails per month, extra channels and AI tools; EUR 449.08 per month billed yearly.€499/mo

Kit (formerly ConvertKit)

FreeFree for up to 10,000 subscribers.Free
CreatorPriced at 1,000 subscribers; $33 per month billed yearly. Price rises with subscriber count.$39/mo
ProPriced at 1,000 subscribers; $66 per month billed yearly. Price rises with subscriber count.$79/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Brevo if…

Brevo suits a B2B team or small company that wants one account for email, SMS and a basic CRM. A lead can get a newsletter, a text and a task for sales from one automation, and the transactional API can replace a separate sender for system emails.

It is simple, so do not expect advanced segmentation. The CRM tracks contacts and deals but not complex pipelines. If your sales process is heavy, plan on a dedicated CRM later.

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Choose Kit (formerly ConvertKit) if…

Kit suits creators, newsletter writers, course sellers and lean founders whose business is an audience they own. The tag and segment model scales as your list becomes more varied, so a reader of one topic gets a different email from a buyer of another product.

Email and page design are deliberately simple, so a brand that needs pixel-level layouts may add a page builder. Reporting is functional rather than deep. It is a weaker fit for classic B2B sales.

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