Dealfront
How to use Dealfront
The B2B prospecting challenge
If you're selling B2B, you have a problem: you need to find the right companies and the right people at those companies. LinkedIn can help you find people, but it's slow. You spend 5 minutes on each search, getting only partial results, then send connection requests and hope they respond. If you're a recruitment firm or MSP handling hundreds of prospects, LinkedIn becomes impossibly slow.
This is where prospecting databases come in. Instead of searching for people, you search for companies matching your ICP, and the platform gives you all the key contacts at those companies.
How Dealfront works
You start by defining your ideal customer profile. This might be: "Tech companies in the UK with 50–500 employees, founded in the last 5 years." Dealfront searches its database for companies matching those criteria, then returns a list with contact information for decision-makers at each company.
You can also add intent data. For example, Dealfront integrates with your website analytics to show you which companies have visited your pricing page. This is valuable because someone already interested in your offering is more likely to respond than a cold prospect.
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Once you have your list, you export it to your CRM or email tool and start outreach. Dealfront provides email and phone numbers, so you can call, email, or use a tool like Lemlist or Outreach to automate sequences.
Dealfront vs. other B2B databases
Hunter.io: Hunter is cheaper and good if you're looking for emails at specific companies. But if you need to find which companies to target, Hunter won't help you. Dealfront is better for building prospecting lists from scratch.
Apollo.io: Apollo is cheaper and has more features (email templates, follow-up sequences). Dealfront has better company data and intent signals. Which is better depends on whether you prioritise price (Apollo) or data quality (Dealfront).
LinkedIn: Free but slow. You're limited to 100 searches per month unless you pay for LinkedIn Sales Navigator. Even then, you're waiting for connection requests. Dealfront is faster for bulk prospecting.
Real-world use cases
SaaS outbound: A fintech SaaS targets SMBs in accounting. They use Dealfront to find accountancy firms with 20–100 employees, get the email address of the Finance Manager, and send a personalised email mentioning their specific software stack. Response rate: 8–12%.
MSP prospecting: An IT managed service provider needs to build a list of 500 target companies in London with 50–200 employees. Manually researching 500 companies would take 2 weeks. With Dealfront, it takes 1 hour. They identify decision-makers (usually IT Manager or Head of Operations), then send a cold email to each.
Recruitment: A recruitment firm needs to find companies that recently expanded. They use Dealfront's hiring signals data to find companies that hired 20+ people in the past month, then target the Hiring Manager directly with candidates.
Pricing and contracts
Dealfront charges per contact. Most plans cost £500–5,000/month depending on usage. They offer a free trial with limited credits. Annual contracts are usually 20% cheaper than monthly. Some enterprise customers negotiate custom pricing.
Integrations
Dealfront integrates with most CRMs (Salesforce, HubSpot, Pipedrive) and email tools (Gmail, Outlook, Mailchimp). There's also a Zapier integration for custom workflows. You can export lists as CSV for use in your own email outreach tools.
Strengths and weaknesses
Strengths: High-quality firmographic data. Good intent signals. Fast company search. Direct emails and phone numbers. Fast customer support.
Weaknesses: Expensive compared to Apollo. Can't search by technographic data (what software companies use). Email accuracy is 80–90%, not 100%. No built-in email templates or sequences.
Learning curve and implementation
Low. Most users get their first prospect list within 30 minutes of signing up. The search interface is intuitive. You define your ICP, hit search, and export. No technical setup required if you're just exporting to CSV. If you integrate with your CRM, setup takes an additional 30 minutes.
Who should use it
B2B sales leaders, account executives, recruitment firms, and MSP owners. If you're doing even one outbound campaign per month, Dealfront pays for itself in the hours saved on research. Not worth it if you're purely inbound or if you sell to consumers.
Verdict
Dealfront is the best choice if you need high-quality prospect lists with real contact details. It's faster and more accurate than manual research, and more targeted than LinkedIn. The price is high, but most B2B sales teams make the ROI back within the first month of use. If you're already using Apollo, you probably don't need Dealfront unless you value the intent data.
How to automate Dealfront
Native integrations
Connect it to your CRM first. The vendor lists HubSpot, Salesforce, Pipedrive, Microsoft Dynamics and Zoho. One idea: sync identified companies to your CRM and create a task for the account owner when a known account visits the pricing page twice in a week.
Gong and Google Ads are also listed, so you can feed intent into call prep or build ad audiences from engaged accounts.
No-code automation
There is a Zapier integration, and a built-in Workflows feature for lead routing and alerts. Start with the built-in workflow: post a message in Slack when a company from your target list visits. Use Zapier only for tools the native list does not cover.
API and webhooks
A public Leadfeeder API is documented. Use it to pull companies and contacts into your own database or a Google Sheets report each week. Check the API reference for webhook support, and otherwise plan for scheduled pulls rather than instant pushes.
MCP server
Leadfeeder has an official MCP server. You sign in with your own account through OAuth, and no API key is shared with the AI tool. A good first use: ask an assistant to list companies in a given industry that visited this month, then draft a short note for each account owner.