The verdict
On the data we hold, Sprout Social comes out ahead. Here is why, point by point.
What the data says
- Sprout Social covers more of the features we compared: 3 of 3, against 2.
- Taplio starts lower, at $32/mo against $79/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Organic social ranking, Sprout Social places 3 and Taplio 8 of 14.
Side by side
| 7 points compared | ||
|---|---|---|
| Starts at | $79/mo | $32/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| AI post drafting | Yes | Yes |
| Best time to post | Yes | Yes |
| Multi-network publishing | Yes | No |
| Links |
Plans and pricing
Sprout Social
- EssentialsPer seat; $99 per month billed monthly, $79 per month billed annually.$99/mo/seat
- StandardPer seat; $199 per month billed annually, monthly price not shown.$2,388/yr/seat
- ProfessionalPer seat; $299 per month billed annually, monthly price not shown.$3,588/yr/seat
- AdvancedPer seat; $399 per month billed annually, monthly price not shown.$4,788/yr/seat
Taplio
- StarterEntry LinkedIn plan without AI writing; $39 per month or $32 per month billed annually.$39/mo
- GrowthAdds AI features and automation; $69 per month or $49 per month billed annually.$69/mo
- ProFull AI features and automation; $199 per month or $149 per month billed annually.$199/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Sprout Social if…
Mid-market and enterprise marketing teams managing several brands or many profiles that need publishing, a shared inbox, listening and reporting in one social platform with collaboration workflows.
Choose Taplio if…
B2B founders, creators, personal brands and agencies who use LinkedIn as a main channel and want help writing, scheduling and following up on posts and engagement.
Other options worth a look
Tool·Client acquisitionSchedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.Organic social
From €16/mo yearlyFree plan
Tool·Client acquisitionSchedules posts, monitors conversations and reports on performance across multiple social media networks.Organic social
From $99/mo yearly
Tool·Client acquisitionSchedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.Organic social
From $18.75/mo yearlyAffiliate link
Tool·Client acquisitionSchedules, publishes and analyses social media content across multiple platforms from one calendar.Organic social
From $5/moFree plan
Tool·Client acquisitionSchedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.Organic social
From $5/mo yearlyFree plan
Tool·Client acquisitionSchedule, publish and manage social media across multiple channels and analyse performance from one dashboard.Organic social
From €16.15/mo yearly