Round-robin & team routing
On this pageWhat it is
What it is
Round-robin means new meetings or leads are handed to team members in rotation, so each person gets an even share. Team routing goes further and uses rules, for example sending a Dutch-speaking visitor to the Dutch-speaking rep, or a large company to a senior salesperson. Cal.com, Calendly and Lemcal are examples of tools that offer scheduling for teams.
Why it matters
Without it, one person gets all the bookings and others sit idle, or someone has to assign every request by hand and delays the reply. It matters when several people can take the same kind of meeting, such as sales calls or support sessions, and when speed of response affects whether you win the customer. It matters less for a solo operator, or when every meeting must go to one named person.
What to check
- Can the rotation be weighted, so a busy person gets fewer meetings?
- Does it check each person's calendar for availability before assigning?
- Can routing rules use answers from a form, such as company size or country?
- What happens when the chosen person is away or declines the meeting?