Built-in email marketing

Built-in email marketing means the platform lets you send newsletters and automated emails to your students or customers without a separate email tool. For example, you can send a launch announcement to everyone who bought a course. Kajabi, Podia and Thinkific are among the tools that offer this.

Selling digital products relies on staying in touch, whether it is a launch, a welcome series or a reminder to finish a course. Having email in the same place as your customer list means no exporting contacts between tools. A dedicated email tool can offer more control, so this matters most when you want to keep things simple. If you already have a large list on another email platform, you may keep using that.

• Ask whether there is a limit on emails or contacts, and whether it differs by plan.
• Check whether you can send automated sequences, for example when someone buys or finishes a lesson.
• Test how well it handles unsubscribes, and whether you can import an existing list.
• Find out how emails can be designed and whether you can segment by what people bought.