Klaviyo vs Make

Klaviyo logovsMake logo
Klaviyo is a ready-made marketing platform for online stores. Make is a visual builder for connecting apps into your own workflows. Pick Klaviyo if you sell products online, Make if you need to connect business tools.
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The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

If you run an online store and want purchase and browsing behaviour to drive your email and SMS, pick Klaviyo. Building that yourself in a general automation tool would be slow, and you would lose segments and revenue reporting. If you are a small B2B team with no store, Klaviyo has no deals pipeline or account view, and most of it would sit unused. In that case pick Make for connecting your forms, CRM, chat and sheets. Many stores will end up with both over time. Start with Klaviyo for the customer messaging and add Make when you hit a hand-off that no tool covers.

What the data says
  • Both cover 2 of the 2 features we compared.
  • Both have a free plan, so you can try each before you pay.
  • Make starts lower, at $9/mo against $20/mo.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our Automation ranking, Klaviyo places 9 and Make 3 of 11.

Side by side

Klaviyo and Make compared
6 points compared
Klaviyo logoKlaviyo
Make logoMake
Starts at$20/mo$9/mo
Free planYesYes
APIYesYes
MCP serverYesYes
Built-in AIYesYes
Integrations & APIYesYes
Links
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Plans and pricing

Klaviyo logo

Klaviyo

  • FreeFree up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages.Free
  • ComposerAI add-on plan at $20 per month with about four times the free Composer usage.$20/mo
Make logo

Make

  • FreeFree with no time limit and up to 1,000 credits a month.Free
  • Core10,000 credits a month with unlimited active scenarios; annual billing saves 15 percent or more.$9/mo
  • Pro10,000 credits a month with custom variables and priority execution; annual billing saves 15 percent or more.$16/mo
  • Teams10,000 credits a month with team management and template sharing; annual billing saves 15 percent or more.$29/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Klaviyo logo

Choose Klaviyo if…

Pick Klaviyo if you sell products online and want to stop sending the same message to everyone. Segments use purchase history and site behaviour, and flows send the right message when someone buys, browses or abandons a cart. You can see revenue from each flow. It lists over 350 integrations, including Shopify and WooCommerce, and has a free plan and an official MCP server. Paid plans are calculator-driven and rise with contacts and channels, so check the price for your real list first. It is only as good as the data your store sends, so check your event tracking early.

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Make logo

Choose Make if…

Pick Make if you are an operations or marketing team moving data across many apps, and simple A to B automations no longer cope. Branching, looping and aggregation fit in one scenario, and pricing is based on credits, not seats. The MCP server is on every plan, including the free one. It has a steeper learning curve than a simple step list, so plan time to learn it and start with one small scenario. Credits are harder to predict, since a scenario with many steps and loops uses them fast. Test your most complex scenario on the free plan before you choose a paid one.

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