HubSpot vs Nutshell

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, HubSpot comes out ahead. Here is why, point by point.

What the data says

HubSpot covers more of the features we compared: 10 of 10, against 9.
Only HubSpot has a free plan to start on.
HubSpot starts lower, at $7/mo against $13/mo.
Only HubSpot has an MCP server, so an AI employee can work in it directly.
In our CRM ranking, HubSpot places 3 and Nutshell 4 of 20.

Side by side

HubSpot and Nutshell compared
14 points compared	HubSpot	Nutshell
Starts at	$7/mo	$13/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	No
Automatic contact capture	Yes	Yes
Built-in calling	Yes	Yes
Contact enrichment	Yes	Yes
Custom objects	Yes	No
Email sequences	Yes	Yes
Gmail or Outlook sidebar	Yes	Yes
Lead capture forms	Yes	Yes
Sales goals and quotas	Yes	Yes
WhatsApp messaging	Yes	Yes
Workflow automation	Yes	Yes
Links	Visit	Visit

Plans and pricing

HubSpot

FreeFree for up to 2 users, no credit card needed.Free
StarterSeen as $7 per seat per month billed annually (promo), regular $20 monthly. Includes 500 HubSpot Credits.$20/mo/seat
ProfessionalPer seat, 3,000 HubSpot Credits, and a $1,500 one-time onboarding fee is required.$100/mo/seat
EnterprisePer seat billed annually (shown per month), 5,000 HubSpot Credits, and a $3,500 one-time onboarding fee is required.$150/yr/seat

Nutshell

FoundationPer user per month. Annual billing shown as $13 per user per month.$19/mo/seat
GrowthPer user per month. Annual billing shown as $25 per user per month.$32/mo/seat
ProPer user per month. Annual billing shown as $42 per user per month.$49/mo/seat
BusinessPer user per month. Annual billing shown as $59 per user per month.$67/mo/seat
EnterprisePer user per month. Annual billing shown as $79 per user per month.$89/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose HubSpot if…

B2B teams, from solo founders to mid-market companies, that want CRM, marketing, sales and service on one shared contact database and prefer to start on the free tier and upgrade deliberately.

Visit Read the review

Choose Nutshell if…

Small and mid-sized B2B sales teams that want a CRM with email, quotes and light marketing automation in one tool, and do not have an admin to run it.

Visit Read the review

Other options worth a look

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Salesforce
Manages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.
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From €25/moFree plan
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Freshsales
Manages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.
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From $9/mo yearlyAffiliate link
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Pipedrive
Manage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.
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From €14/mo yearlyAffiliate link
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Folk
Centralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.
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From €22/mo yearlyAffiliate link
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Attio
Build a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.
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From €31/mo yearlyFree plan
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Zoho CRM
Sales management system for leads, deals and customers with built-in forecasting and workflow automation.
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From €14/mo yearlyFree plan
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