Gumroad vs Thinkific

Gumroad sells digital products from a simple storefront with a share of each sale and tax handled. Thinkific is a hosted course platform with cohorts, communities and business sales, on paid plans.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

If you are testing an idea, or you sell a template or guide now and then, I'd pick Gumroad. There is no monthly bill and no tax paperwork. If you sell courses as a core product, or you sell training to companies, pick Thinkific. For most small B2B teams that is the stronger home, because group orders, invoicing and seat licences for companies buying for a team sit on its higher plans. Check the plan table against your roadmap first. Memberships and live cohorts start on the second plan, and branding removal, B2B sales and API access start on the third.

What the data says

Both cover 4 of the 4 features we compared.
Only Gumroad has a free plan to start on.
In our Digital products ranking, Gumroad places 4 and Thinkific 2 of 5.

Side by side

Gumroad and Thinkific compared
8 points compared	Gumroad	Thinkific
Starts at	Not known yet	€39/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	No	Not known yet
Built-in billing	Yes	Yes
Built-in community	Yes	Yes
Built-in email marketing	Yes	Yes
Gated content	Yes	Yes
Links	Visit	Visit

Plans and pricing

Gumroad

Pay per saleNo monthly fee. Gumroad keeps 10% + $0.50 on direct sales and 30% on sales through Discover.Free

Thinkific

BasicEUR 53 per month or EUR 39 per month billed annually.€53/mo
StartEUR 107 per month or EUR 79 per month billed annually.€107/mo
GrowEUR 213 per month or EUR 159 per month billed annually.€213/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Gumroad if…

Pick Gumroad if you are a solo creator or small team with something to sell and no wish to build a shop. A product can be live in an afternoon, and you pay only when it sells. It has a public API too. The trade-off is that the share per sale never goes away, and sales through Discover carry a higher share. Do the sum at the volume you expect. Skip it if you want a structured course with cohorts, or a branded student experience.

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Choose Thinkific if…

Pick Thinkific if you are an expert, coach or training team who sells courses as a core product. Checkout, delivery, community and automatic sales tax and VAT sit in one place, so a sale grants access straight away. You can grow from one course to a programme with cohorts without switching tools. Skip it if a course is a small side feature of a larger product, or if you want one tool that also runs your CRM and full email marketing. Most teams keep a separate email tool and sync students into it.

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Other options worth a look

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Print merchandise locally in 30+ countries with automated fulfillment, trackable orders, and multi-store integration capabilities.
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From $20/mo yearlyFree plan
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