The verdict
On the data we hold, Salesforce comes out ahead. Here is why, point by point.
What the data says
- Both cover 12 of the 12 features we compared.
- Only Salesforce has a free plan to start on.
- Both have an API and an MCP server, so either works with AI employees.
- In our CRM ranking, Salesforce places 1 and Freshsales 2 of 20.
Side by side
| 16 points compared | ||
|---|---|---|
| Starts at | $9/mo | €25/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Automatic contact capture | Yes | Yes |
| Built-in calling | Yes | Yes |
| Contact enrichment | Yes | Yes |
| Custom objects | Yes | Yes |
| Email sequences | Yes | Yes |
| Gmail or Outlook sidebar | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Sales goals and quotas | Yes | Yes |
| Sandbox environment | Yes | Yes |
| Territory management | Yes | Yes |
| WhatsApp messaging | Yes | Yes |
| Workflow automation | Yes | Yes |
| Links |
Plans and pricing
Freshsales
- Growth9 per user per month billed annually.$108/yr/seat
- Pro39 per user per month billed annually.$468/yr/seat
- Enterprise59 per user per month billed annually.$708/yr/seat
Salesforce
- Free SuiteFree CRM suite per user per month with basic sales, service and marketing tools.Free
- Starter SuiteEUR 25 per user per month, billed monthly or annually.€25/mo/seat
- Pro SuiteEUR 100 per user per month, billed annually; more automation, quoting and forecasting.€1,200/yr/seat
- Sales Cloud CoreEUR 195 per user per month, billed annually; built-in AI, Slack and Tableau Next.€2,340/yr/seat
- Sales Cloud AdvancedEUR 395 per user per month, billed annually; enhanced security and more AI.€4,740/yr/seat
- Sales Cloud MaxEUR 550 per user per month, billed annually; full Agentforce for Sales suite.€6,600/yr/seat
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Freshsales if…
Small and mid-sized B2B sales teams that want a clean CRM with a visual pipeline, lead scoring and built-in email and calling, particularly if they already use other Freshworks products.
Choose Salesforce if…
B2B sales teams, from a small team to mid-market and enterprise, that need a CRM they can shape around complex pipelines, partner channels and heavy reporting.
Other options worth a look
- Tool·Client acquisitionCombines CRM, marketing, sales and customer service around a shared contact database with a free tier.
CRM
From $7/mo yearlyFree plan
Tool·Client acquisitionDedicated customer relationship management platform for sales teams managing leads, deals and pipelines.CRM
From $13/mo yearlyAffiliate link
Tool·Client acquisitionManage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.CRM
From €14/mo yearlyAffiliate link
Tool·Client acquisitionCentralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.CRM
From €22/mo yearlyAffiliate link
Tool·Client acquisitionBuild a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.CRM
From €31/mo yearlyFree plan
Tool·Client acquisitionSales management system for leads, deals and customers with built-in forecasting and workflow automation.CRM
From €14/mo yearlyFree plan