The verdict
For a small B2B team selling subscriptions, I'd pick FirstPromoter. The billing-based tracking is the right way to do this, and payouts and tax handling are in the same place.
If you sell physical products, run a shop, or want partners tied to deals in a CRM, pick Tapfiliate. It is also the better choice when you want several programme types, such as affiliates, ambassadors and resellers, from one account.
Before you sign, check the limits. Tapfiliate caps clicks and conversions on the entry plan, and its trial is short. FirstPromoter plans follow affiliate revenue and its trial is longer, with no card needed.
Side by side
| 16 points compared | ||
|---|---|---|
| Starts at | $40.83/mo | $74.17/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Affiliate signup and dashboard portal | Yes | Yes |
| Automated payouts | Yes | Yes |
| Cookieless or server-side tracking | Yes | Yes |
| Coupon code tracking | Yes | Yes |
| Custom domain for affiliate portal | Yes | Yes |
| Fraud detection | Yes | Yes |
| Marketing assets library | Yes | Yes |
| Mass payouts to affiliates | Yes | Yes |
| Multi-tier commissions | Yes | Yes |
| Native billing platform integrations | Yes | Yes |
| Recurring commissions | Yes | Yes |
| Stripe-native | Yes | Yes |
| Links |
Plans and pricing
FirstPromoter
- Starter$49/mo
- Business$99/mo
- Enterprise$149/mo
Tapfiliate
- Launch$89/mo
- Scale$179/mo
Who each is for
Choose FirstPromoter if…
Pick FirstPromoter when your revenue is recurring and you want partners tracked and paid without manual work. Commissions can be lifetime recurring or tiered, with clawback on cancellation, and coupon codes sync into Stripe for podcasts and social posts.
Payouts go out in one action through PayPal, Wise or bank transfer, with tax forms handled. It needs a supported billing tool, otherwise you rely on the API and a tracking script. It is not for one-off products. The MCP server is experimental and excludes payouts.
Choose Tapfiliate if…
Pick Tapfiliate when you are an e-commerce or SaaS business that wants to be live in days with a tool that already connects to your checkout or billing. It runs affiliate, referral, influencer, ambassador and reseller programmes from one account.
Commissions can be percentage, fixed, tiered, recurring or lifetime, and the white-label portal is included from the start. It has more than 30 integrations, a REST API, Zapier support and an official MCP server. Multi-level commissions and automated payouts need the Scale plan or above, and overage applies past the click cap. Look at how conversions are validated before large payouts.
Other options worth a look
Tracks clicks and sales for affiliate, referral and influencer programmes, with multi-tier commissions.
Launch and manage SaaS affiliate programmes with branded portals, tracking and payouts on one dashboard.
Hosts and deploys web apps on a global edge network with automatic Git-based continuous deployment.