Marketing assets library

A marketing assets library is a shared place inside the affiliate tool where you store ready-made material for partners to use. That can include banner images, logos, product screenshots, email swipe copy and social media posts. Affiliates log in, pick what they need and publish it with their own tracked link attached. FirstPromoter, Post Affiliate Pro, Rewardful, Tapfiliate and Tolt are listed with this feature.

Affiliates promote more, and more accurately, when they do not have to design or write material from scratch. Supplying approved assets also protects your brand, because partners stop inventing their own claims about your product. You need this when you recruit partners who are not marketers, or when your product has rules about how it can be described. If you work with a few close partners who create their own content, a shared folder may be enough.

• Ask what file types and sizes can be uploaded, and whether assets can be grouped by campaign or product.
• Test whether a banner picked from the library already carries the affiliate's own tracking link.
• Check whether you can restrict certain assets to selected affiliates or groups.
• Find out whether you can see which assets are downloaded or produce clicks.