Fillout vs Zapier

Pick Fillout if forms are part of how you win or serve customers: applications, registrations, client intake, event sign-ups and feedback. It suits marketing, product and operations teams without a developer. The drag-and-drop editor, custom domain, fonts and CSS make the form look like your brand. Payments, signatures and PDF generation sit in the same form, so there is less glue to maintain. There is a free plan to test with. Watch the response limits, because they drive cost, and note that the best branding options sit on the higher plans.

Pick Zapier if you have several tools and people copy data between them by hand. A form answer gets pasted into the CRM, a new customer gets typed into a spreadsheet, a deal win is announced by whoever remembers. The editor is simple enough for non-developers to build and maintain, and the app catalogue is the largest I know of, so the app you need is usually there. The free plan includes two-step Zaps, Tables and Forms, which is enough to test a real workflow. Task-based pricing rises as you scale, and complex branching feels clunky, so count your runs before you choose a plan.