The verdict
On the data we hold, ChurnZero comes out ahead. Here is why, point by point.
What the data says
- ChurnZero covers more of the features we compared: 7 of 7, against 5.
- Both have an API and an MCP server, so either works with AI employees.
- In our Keep customers longer ranking, ChurnZero places 1 and Userpilot 9 of 14.
Side by side
| 11 points compared | ||
|---|---|---|
| Starts at | Not known yet | $299/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Automated playbooks | Yes | Yes |
| Churn prediction / risk alerts | Yes | No |
| Customer health scores | Yes | No |
| In-app guides and messages | Yes | Yes |
| NPS and CSAT surveys | Yes | Yes |
| Product usage analytics | Yes | Yes |
| Usage-triggered messages | Yes | Yes |
| Links |
Plans and pricing
ChurnZero
Pricing not in our catalogue yet.
Userpilot
- StarterUp to 2,000 monthly active users, includes MCP and AI agent Lia.$299/mo
- GrowthFrom $849 a month, up to 100,000 monthly active users, advanced analytics; priced by monthly active users.$849/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose ChurnZero if…
Customer success teams at SaaS and subscription companies who need to spot churn risk early and run retention work from one health view.
Choose Userpilot if…
Product-led SaaS teams, including product managers, growth and customer success, who want product analytics, in-app onboarding, surveys and session replay in one no-code tool.
Other options worth a look
Tool·Value creationCombines product usage, health scores and renewals to reduce churn and drive expansion.Keep customers longer
Tool·Value creationBrings customer data, usage and health scores together so B2B teams can onboard, retain and grow accounts.Keep customers longer
Tool·Value creationConsolidates customer data, health scoring and team workflows in one workspace for customer success.Keep customers longer
Tool·Value creationTrack product usage and account health to flag churn risk and automate customer retention workflows.Keep customers longer
Free plan- Tool·Value creationTriggers email, SMS, push, in-app and WhatsApp messages from real-time user events and behaviour.
Keep customers longer
From $100/moAffiliate link
Tool·Value creationCentralises customer data from CRM, billing and support tools to reveal churn risk and growth opportunities.Keep customers longer