Attio vs Salesforce

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Salesforce comes out ahead. Here is why, point by point.

What the data says

Salesforce covers more of the features we compared: 7 of 7, against 6.
Both have a free plan, so you can try each before you pay.
Salesforce starts lower, at €25/mo against €31/mo.
Both have an API and an MCP server, so either works with AI employees.
In our CRM ranking, Salesforce places 1 and Attio 7 of 20.

Side by side

Attio and Salesforce compared
11 points compared	Attio	Salesforce
Starts at	€31/mo	€25/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Automatic contact capture	Yes	Yes
Built-in calling	No	Yes
Contact enrichment	Yes	Yes
Custom objects	Yes	Yes
Email sequences	Yes	Yes
Gmail or Outlook sidebar	Yes	Yes
Workflow automation	Yes	Yes
Links	Visit	Visit

Plans and pricing

Attio

FreeFor individuals to explore Attio; up to 3 seats, no credit card.Free
PlusPer user per month; 39 billed monthly or 31 billed annually; up to 10 seats.€39/mo/seat
ProPer user per month; 93 billed monthly or 74 billed annually; call intelligence, sequences and reporting.€93/mo/seat

Salesforce

Free SuiteFree CRM suite per user per month with basic sales, service and marketing tools.Free
Starter SuiteEUR 25 per user per month, billed monthly or annually.€25/mo/seat
Pro SuiteEUR 100 per user per month, billed annually; more automation, quoting and forecasting.€1,200/yr/seat
Sales Cloud CoreEUR 195 per user per month, billed annually; built-in AI, Slack and Tableau Next.€2,340/yr/seat
Sales Cloud AdvancedEUR 395 per user per month, billed annually; enhanced security and more AI.€4,740/yr/seat
Sales Cloud MaxEUR 550 per user per month, billed annually; full Agentforce for Sales suite.€6,600/yr/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Attio if…

Founders and go-to-market teams whose sales motion does not fit a standard pipeline and who want to shape their own CRM data model around how they sell.

Visit Read the review

Choose Salesforce if…

B2B sales teams, from a small team to mid-market and enterprise, that need a CRM they can shape around complex pipelines, partner channels and heavy reporting.

Visit Read the review

Other options worth a look

ToolClient acquisition
Freshsales
Manages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.
CRM
From $9/mo yearlyAffiliate link
Sign up on Freshsales
ToolClient acquisition
HubSpot
Combines CRM, marketing, sales and customer service around a shared contact database with a free tier.
CRM
From $7/mo yearlyFree plan
Sign up on HubSpot
ToolClient acquisition
Nutshell
Dedicated customer relationship management platform for sales teams managing leads, deals and pipelines.
CRM
From $13/mo yearlyAffiliate link
Sign up on Nutshell
ToolClient acquisition
Pipedrive
Manage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.
CRM
From €14/mo yearlyAffiliate link
Sign up on Pipedrive
ToolClient acquisition
Folk
Centralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.
CRM
From €22/mo yearlyAffiliate link
Sign up on Folk
ToolClient acquisition
Zoho CRM
Sales management system for leads, deals and customers with built-in forecasting and workflow automation.
CRM
From €14/mo yearlyFree plan
Sign up on Zoho CRM