Apollo vs LinkedIn Sales Navigator

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Apollo comes out ahead. Here is why, point by point.

What the data says

Apollo covers more of the features we compared: 6 of 6, against 3.
Only Apollo has a free plan to start on.
Apollo starts lower, at $49/mo against $89.99/mo.
In our Outbound ranking, Apollo places 2 and LinkedIn Sales Navigator 22 of 33.

Side by side

Apollo and LinkedIn Sales Navigator compared
10 points compared	Apollo	LinkedIn Sales Navigator
Starts at	$49/mo	$89.99/mo
Free plan	Yes	No
API	Yes	Not known yet
MCP server	Yes	Not known yet
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	No
Buyer intent data	Yes	Yes
Direct-dial phone numbers	Yes	No
Strong EU/GDPR coverage	Yes	Yes
Website visitor de-anonymisation	Yes	No
Links	Visit	Visit

Plans and pricing

Apollo

FreeFree forever with limited credits; connect Gmail accounts only.Free
BasicPer seat per month billed monthly; email sequencing and core integrations for individual sellers.$49/mo/seat
ProfessionalPer seat per month billed monthly; higher credit limits, AI features, call recording and advanced CRM integrations.$99/mo/seat

LinkedIn Sales Navigator

CoreFor individual sellers; $1,079.88 per year when billed annually (25% off).$119.99/mo/seat
AdvancedFor sales teams; $1,799.88 per year when billed annually (6% off).$159.99/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Apollo if…

Lean B2B sales teams and founders running outbound who want a contact database, email sequences and a dialler in one place instead of three separate subscriptions.

Visit Read the review

Choose LinkedIn Sales Navigator if…

B2B founders and sales teams who prospect on LinkedIn and need deeper search, saved lists, lead alerts and InMail to find and reach the right buyers.

Visit Read the review

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Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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