Partnerstack
Partnerstack API
MCP server
Checked on 2026-10-10 in the developer documentation.
How to use Partnerstack
What is Partnerstack?
Partnerstack is a partner ecosystem management platform designed to help B2B SaaS companies recruit, onboard, and activate channel partners. It centralises partner management (from affiliate marketers to reseller networks) in a single dashboard where you can track performance, manage payouts, and coordinate campaigns. For growth teams, this means you gain a new distribution channel without building a partner programme from scratch.
Who is it for?
Partnerstack works best for B2B SaaS companies with mature go-to-market motions ready to scale through partners. You need an existing product-market fit and some inbound appeal. If your sales team is struggling to acquire customers through direct channels, or if your market has established reseller/affiliate networks, Partnerstack gives you access to those networks quickly. Small startups without partner demand typically benefit less.
Key features for B2B growth teams
Partner recruitment engine: pre-built marketplace connections let you source affiliates and resellers without cold outreach. Partnerstack matches you with vetted partners actively looking for programmes to join.
Performance tracking and payouts: real-time commission dashboards, automated payouts, and partner attribution tracking. You see which partners drive revenue and adjust incentives accordingly.
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Co-marketing tools: built-in templates and resources help partners promote your product. This reduces the barrier to entry for smaller partners who lack dedicated marketing teams.
Integration with major CRMs: Partnerstack syncs with Salesforce, HubSpot, and Pipedrive, so partner-sourced leads flow directly into your pipeline.
How it fits in your B2B tech stack
Partnerstack sits between your CRM and your revenue ops tools. It owns partner relationship management and attribution, sending qualified leads back to your CRM. It works alongside your customer acquisition platforms; if you're running demand gen, partner channels complement paid ads by providing access to warm audiences. Most teams integrate it with their main CRM, accounting software for commission reconciliation, and analytics tools for cohort analysis.
Pricing overview
Partnerstack typically charges a percentage of partner-sourced revenue (often 10-15% commission) rather than a fixed seat fee. For a £50,000 ARR partnership channel, you'd pay roughly £5,000-7,500 to Partnerstack. Some plans include a base fee plus reduced commission. There's no cost to try their partner marketplace, so you can validate demand before committing financially.
Practical verdict
Partnerstack is a shortcut into partner channels that would otherwise take months to build. If your product sells well through resellers or affiliates, and you're willing to share margin for reach, this works. The barrier to entry is low: you're not building from zero. However, you're still responsible for recruiting the right partners and supporting them. This isn't a push-button solution for instant distribution; it's infrastructure for a channel motion you're serious about.
How to automate Partnerstack
Native integrations
The integrations page lists connections to CRM and billing tools such as HubSpot, Salesforce, Stripe and Chargebee, plus Crossbeam for co-sell. Connect your CRM first, so a deal that closes is credited to the right partner without anyone matching it by hand.
API and webhooks
PartnerStack has a public API, documented at docs.partnerstack.com, for building your own connections. Use it to create partners from your own sign-up flow or to pull commission data into a finance report.
MCP server
PartnerStack markets its own MCP for Claude, ChatGPT and Cursor on its AI page. It reads live partner data and can create leads and tag partners. Ask for setup details in the demo. A good first question for it: which partners sent leads in the last quarter but have not closed a deal?
Built-in automation
Commission payouts are automated, and the AI Recruit Agent keeps recruiting running from an ideal partner profile you define. Start with automated payouts, since late or wrong payments are what makes partners leave.