The best Partners tools

Partners are companies or people who send customers your way or help you reach new markets. Partnerships work when you solve a problem for them and both of you benefit from the connection. Here you will find how to identify partners, structure the relationship and create incentives so everyone wins together.

1. CL

   01Clutch

   Helps founders vet and hire B2B service providers through verified client reviews, company profiles, and fixed-price project packages.

   VisitRead the review

   Free plan

   Yes

   Price

   Not listed

   MCP server

   Yes

   API

   Yes

2. 

   02Partnerstack

   Recruit, onboard and pay affiliate, referral and reseller partners in one system with performance tracking.

   Best for: B2B SaaS companies that already have partner-sourced revenue and want to recruit, track and pay affiliate, referral, influencer and co-sell partners in one system instead of spreadsheets.

   VisitRead the review

   Free plan

   No

   Price

   Not listed

   MCP server

   Yes

   API

   Yes

3. SU

   03Superfiliate

   Unifies influencer marketing, affiliate tracking, Meta Partnership Ads, and TikTok Shop into one Shopify-native platform.

   VisitRead the review

   Free plan

   No

   Price

   Not listed

   MCP server

   Yes

   API

   Yes

The top 3 Partners tools compared

At a glance	CLClutch	Partnerstack	SUSuperfiliate
Starts at	Not known yet	Not known yet	Not known yet
Free plan	Yes	No	No
API	Yes	Yes	Yes
MCP server	Yes	Yes	Yes
Links	Visit	Visit	Visit

• Clutch vs Partnerstack
• Clutch vs Superfiliate

• Playbook·Client acquisition·Lead generation

  Partners

  Building relationships with complementary companies opens new channels to customers. Partner channels grow faster when there is something in it for both sides.

  2 chapters

  Open playbook
• Playbook·Client acquisition·Sales pipeline

  A lead scoring model that earns its keep

  A way for a B2B growth lead to build a lead scoring model that scores fit and intent as two separate axes, instead of one number that hides which lead needs what.

  9 chapters

  Open playbook
• Playbook·Client acquisition·Sales pipeline

  Accelerate your pipeline

  Design a closing workflow with clear next steps, e-signatures, and handoff procedures that turn verbal yeses into signed contracts efficiently.

  16 chapters

  Open playbook
• Playbook·Client acquisition·Lead generation

  Attribution

  Learn where buyers come from by asking them directly and capturing their response in your CRM system.

  9 chapters

  Open playbook
• Playbook·Client acquisition·Sales pipeline

  Booking

  Create a frictionless path from interest to scheduled meeting with confirmations, reminders, and no-show handling that maximises every opportunity.

  16 chapters

  Open playbook
• Playbook·Client acquisition·Lead generation

  Content marketing

  Publishing writing and video that earns attention on its own, then compounds as it keeps being found.

  37 chapters

  Open playbook