Microsoft Advertising

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Buy search, display and video ads across Bing, Yahoo and other networks on a pay-per-click basis.
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Microsoft Advertising API

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OAuth 2.0. OAuth 2.0Source

MCP server

Address
https://partner.api.bingads.microsoft.com/ext/mcp/vnextSource
What it is
Official MCP server provided by Microsoft for connecting AI assistants (Copilot, Claude, ChatGPT) to query Microsoft Advertising account data read-only. Free to connect but requires setting up Azure AD OAuth app. Uses OpenBeta toolset.

Checked on 2026-10-10 in the developer documentation.

How to automate Microsoft Advertising

API and webhooks

The Bing Ads API gives programmatic access to campaigns and reporting. Microsoft is moving it from SOAP to REST, with SOAP supported until 31 January 2027. Use it for reporting into your own dashboard, or for bulk changes across many campaigns. One idea: pull daily spend and conversions into the same sheet as your Google Ads numbers.

MCP server

Microsoft Advertising publishes an MCP server. Its page says you can manage campaigns from Copilot, Claude, ChatGPT or other assistants, and gives the example of asking how a Performance Max campaign did last week. It also describes connecting several MCP servers so one question covers Microsoft, Google and Meta Ads. An idea: ask for a campaign audit every Monday and review the findings before you change anything.

Built-in automation

The platform has automated bidding, audience targeting and conversion tracking built in. The practical start is automated bidding on a campaign that already has enough conversions to learn from. Compare it with your manual bids for a few weeks before you roll it out.