The best Paid search tools
About Paid search
Search engine advertising is how you show ads to people who are searching for words related to what you do. It is fast to start, measurable and you only pay when someone clicks. Learn how to choose the right keywords, how to write ads that get clicks and conversions and how to manage your budget so you are profitable at scale.
Top picks
Optmyzr
Automates and optimises paid search campaigns across Google, Microsoft, Amazon, Meta and LinkedIn.
Best for: PPC agencies, freelancers and in-house paid media teams running several ad accounts who want rules, audits and alerts doing the repetitive checks while a person approves the changes.
- Free plan
- No
- Price
- From $209.33/mo
- MCP server
- Yes
- API
- Yes
Adalysis
Audits and optimises Google and Microsoft Ads accounts with automated testing and performance alerts.
Best for: PPC managers at agencies and in-house teams who run several Google Ads or Microsoft Ads accounts and spend too much time on manual audits, checks and reporting.
- Free plan
- No
- Price
- From €126/mo
- MCP server
- Yes
- API
- No
Adzooma
Audits and optimises Google, Microsoft and Meta ad campaigns from one dashboard with alerts and fix suggestions.
Best for: Agencies, freelancers and in-house marketers who run paid campaigns on Google, Microsoft and Meta and want audits, alerts and client reports without building them by hand.
- Free plan
- Yes
- Price
- From $58.33/mo
- MCP server
- No
- API
- Yes
Google Ads
Manage paid search and display advertising campaigns, tracking spend, clicks, and conversions by account.
Best for: Businesses of any size that want to reach buyers at the moment they search for what they sell, and can commit to ongoing management of campaigns, keywords and bids.
- Free plan
- Price
- Not listed
- MCP server
- Yes
- API
- Yes
Microsoft Advertising
Buy search, display and video ads across Bing, Yahoo and other networks on a pay-per-click basis.
Best for: B2B and ecommerce advertisers who already run Google Ads and want a second search network, with the same campaign structure, to reach people Google alone does not.
- Free plan
- Price
- Not listed
- MCP server
- Yes
- API
- Yes
The top 4 side by side
| 14 points compared | ||||
|---|---|---|---|---|
| Starts at | $209.33/mo | €126/mo | $58.33/mo | |
| Free plan | No | No | Yes | |
| API | Yes | No | Yes | Yes |
| MCP server | Yes | Yes | No | Yes |
| Multi-account management | Yes | Yes | Yes | Yes |
| Sells its own search ad inventory | No | No | No | Yes |
| Ad A/B testing | Yes | Yes | No | |
| AI optimisation | Yes | Yes | Yes | |
| Bid & budget automation | Yes | No | Yes | |
| Client-ready reports | Yes | Yes | Yes | |
| Google and Microsoft Ads | Yes | Yes | Yes | |
| Reporting dashboards | Yes | Yes | Yes | |
| Rule-based campaign automation | Yes | Yes | Yes | |
| Optimisation suggestions | Yes | Yes | ||
| Links |
All Paid search tools
- Automates and optimises paid search campaigns across Google, Microsoft, Amazon, Meta and LinkedIn.
- Audits and optimises Google and Microsoft Ads accounts with automated testing and performance alerts.
- Audits and optimises Google, Microsoft and Meta ad campaigns from one dashboard with alerts and fix suggestions.
- Manage paid search and display advertising campaigns, tracking spend, clicks, and conversions by account.
- Buy search, display and video ads across Bing, Yahoo and other networks on a pay-per-click basis.
- Look up the ads any advertiser has shown on Google, with their creatives, formats and regions.
Put Paid search to work
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.