Power/auto dialer
The tool can dial a list of contacts automatically, one after another, so the caller moves straight from one conversation to the next.
On this pageWhat it is
What it is
A power dialer works through a list of phone numbers for you. When one call ends, the next number is dialled automatically instead of the salesperson looking it up and typing it in. Some versions also skip unanswered calls and log the result. Aircall, Freshcaller and RingCentral are examples of tools with this.
Why it matters
Manual dialling wastes a lot of a sales day on small tasks between calls, so a dialer lets people spend more of their time actually speaking to prospects. You need it when your team makes high volumes of outbound calls, for example when following up on new leads. If you make a few carefully researched calls a day, the benefit is small.
What to check
- Ask whether the dialer calls one number at a time or several at once and which suits your team.
- Check how call results and notes are saved back to your CRM.
- Test how voicemails, busy numbers and no-answers are handled.
- Find out what rules apply to automated outbound calling in the countries you call.
Tools with Power/auto dialer
Embeds calling, SMS and video inside your CRM so every customer interaction is logged and contextual.
Route calls through a cloud phone system with AI transcription and customer history display.
Cloud business phone, messaging and meetings with AI features, built for teams that need calls, SMS and video together.
Sales calls tools without power/auto dialer
Records and transcribes calls and meetings to surface revenue intelligence and coaching insights.
Centralises team calls, texts and voicemails with AI-powered call answering and automatic logging.