Dunning & churn recovery
On this pageWhat it is
What it is
Dunning is the process of chasing a payment that failed. A card may be declined because it expired or because the balance was too low. The tool then retries the charge on a schedule and emails the customer to update their details. Chargebee, Recurly, Stripe Billing and Paddle are examples of tools that offer this kind of recovery.
Why it matters
A share of cancelled subscriptions is not a choice by the customer but a failed payment, often called involuntary churn. Recovering those payments is revenue you already earned. It matters when you sell subscriptions or recurring invoices to many customers. It matters less if you invoice a few clients by bank transfer, where you follow up yourself. How well the retries work depends on timing and on how simple the update page is for the customer.
What to check
- Can you set the number and timing of retries and the wording of reminders?
- Does the customer get a simple link to update their card?
- What happens to access when payment fails, and after how many days?
- Do reports show how much revenue was recovered?
Tools with Dunning & churn recovery
Bills digital products as merchant of record, handling subscriptions, usage metering, tax compliance and payouts.
Handle global subscriptions, payments and tax compliance without managing VAT registration across 300+ markets.
Acts as merchant of record for software and digital product sales, handling global tax compliance.
Manages subscription billing, invoicing and revenue recognition for recurring businesses with your own payment gateways.
Send invoices, track expenses, reconcile banks and prepare VAT returns for Dutch small businesses.
Ties agency projects, time, budgets and profitability together in one place for managing client work.
Also in other categories
Tools filed under other categories that have Dunning & churn recovery.