Shopify vs Wix

Shopify is built for running a shop. Wix is a general site builder that also sells and takes bookings. Pick Shopify for a store-first business and Wix when you need a whole site live quickly.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

If the shop is the business, I'd pick Shopify. It is made for catalogues, orders and shipping, and the app and developer ecosystem will carry you as you grow. If you need a business site this week, with a few products, bookings and a blog, and you have no developer, I'd pick Wix. It puts those in one place, and the free plan lets you try the editor first. Check Wix prices in your own country, because the vendor says they vary by location. On Shopify, price out apps, themes and card fees before you compare plans. Moving off either one later means a rebuild.

What the data says

Both cover 2 of the 2 features we compared.
Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our Website ranking, Shopify places 4 and Wix 2 of 11.

Side by side

Shopify and Wix compared
6 points compared	Shopify	Wix
Starts at	€21/mo	$17.77/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Built-in CMS / blog	Yes	Yes
Native ecommerce	Yes	Yes
Links	Visit	Visit

Plans and pricing

Shopify

Basic€28/mo
Grow€78/mo
Advanced€384/mo
AgenticFor selling in AI channels; no monthly fee and you only pay when you make a sale.Free

Wix

FreeFree website on a Wix subdomain with the editor, templates and basic hosting.Free
LightShown as $17.77 per month on yearly billing; 2 GB storage, free domain for one year.$213.24/yr
CoreShown as $29.77 per month on yearly billing; 50 GB storage, accepts payments.$357.24/yr
BusinessShown as $39.77 per month on yearly billing; 100 GB storage, standard eCommerce.$477.24/yr
Business EliteShown as $159.77 per month on yearly billing; unlimited storage, advanced eCommerce, 100 collaborators.$1,917.24/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Shopify if…

Pick Shopify if you sell products online and want a store that scales. That means stock that updates with each sale, shipping steps, point of sale for physical shops, and integrations with email, helpdesk and accounting tools. The GraphQL Admin API and the official developer MCP server suit teams with a developer. Skip it if you mainly sell services or bookings, or if you want a simple site with a small shop. You will pay for apps and themes, and you may not need most of them.

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Choose Wix if…

Pick Wix if you are a small business, freelancer or solo founder who needs a working site that takes bookings or sells things, live quickly, with no developer. The AI builder, drag-and-drop editor and over 2,000 templates make a fast start, and paid plans include hosting and security. Many useful tools sit on higher plans, so match the plan to the features you need. Skip it if the shop is the business, or if you want tight performance control and heavy testing on a marketing site.

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