Native ecommerce

The product has built-in tools for selling online, including a product catalogue, a shopping basket, checkout and order management, without needing a separate plugin.

What it is

Native ecommerce means selling is part of the core product rather than an add-on. You can list products, set up variations, take payments at a checkout, calculate tax and shipping and follow each order through to delivery. For example, a small brand can upload a catalogue, connect a payment provider and begin taking orders from a single dashboard. BigCommerce, Sellfy, Shopify, Squarespace, Webflow, Wix, WooCommerce and WordPress are tools in the library that list this feature.

Why it matters

When selling is bolted on through third-party plugins, each extra piece adds cost, maintenance and places where things can break at checkout. Built-in selling tends to be simpler to set up and to support. You need it when online sales are a real part of the business. You can skip it when you only take enquiries or bookings, or when you sell through a marketplace and just want a brochure site.

What to check

  • Which products it supports, such as physical goods, digital downloads, subscriptions or services.
  • Which payment providers are supported in your country, and what fees apply for using them.
  • How tax, shipping rates and discount codes are handled for the markets you sell to.
  • Whether you can export your product and order data if you move away.

Tools with Native ecommerce

  • Webflow logo
    ToolClient acquisition
    Builds responsive websites visually with a built-in CMS and ecommerce, producing HTML, CSS and JavaScript.

    Website

    From $15/mo yearlyFree planAffiliate link
  • Wix logo
    ToolClient acquisition
    Builds business websites and online stores without coding, with hosting, payments and blogging built in.

    Website

    From $17.77/mo yearlyFree plan
  • Squarespace logo
    ToolClient acquisition
    Build a polished marketing site or online store without managing hosting or writing code.

    Website

    From €12/mo yearly
  • Shopify logo
    ToolClient acquisition
    Hosted online store platform that handles products, checkout, payments and orders for businesses selling online.

    Website

    From €21/mo yearlyFree plan
  • BigCommerce logo
    ToolClient acquisition
    Hosted e-commerce platform for online stores, with B2B features, open APIs and plans tied to your sales volume.

    Website

    From $29/mo yearly
  • Sellfy logo
    ToolClient acquisition
    Sells digital products, subscriptions and physical goods from a simple online storefront with checkout built in.

    Website

    From $22/mo yearlyAffiliate link
  • WooCommerce logo
    ToolClient acquisition
    Free open-source e-commerce plugin for WordPress that turns a site into an online store you fully control.

    Website

    Free plan

In Website ranking order; the number is each tool's place. Some of this is collected from public sources and not yet checked by us.

Website tools without native ecommerce

  • Framer logo
    ToolClient acquisition
    Build and host responsive marketing sites with a visual canvas, built-in CMS and AI.

    Website

    From $10/moFree plan
  • Carrd logo
    ToolClient acquisition
    Builds simple responsive one-page websites without any code, using templates and drag-and-drop design.

    Website

    From $0.75/mo yearlyFree plan

Also in other categories

Tools filed under other categories that have Native ecommerce.