Shopify vs Webflow

Shopify is a hosted shop platform for selling products at scale. Webflow is a visual site builder with design control and a small shop. Choose by whether commerce or the marketing site matters most.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small B2B team, I'd pick Webflow, because the marketing site is usually the bigger job and it is the one you will change every week. Every B2B site I manage runs on Webflow, and the CMS handles content marketing smoothly. If the shop is the business, I'd pick Shopify. Webflow's ecommerce is fine for small catalogues but limited for large ones, so test the checkout and catalogue limits first if you plan to sell a lot. You can combine them. Some teams keep the brand site on Webflow and the shop on Shopify. Plan the handover between the two before you build.

What the data says

Both cover 2 of the 2 features we compared.
Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our Website ranking, Shopify places 4 and Webflow 1 of 11.

Side by side

Shopify and Webflow compared
6 points compared	Shopify	Webflow
Starts at	€21/mo	$15/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Built-in CMS / blog	Yes	Yes
Native ecommerce	Yes	Yes
Links	Visit	Visit

Plans and pricing

Shopify

Basic€28/mo
Grow€78/mo
Advanced€384/mo
AgenticFor selling in AI channels; no monthly fee and you only pay when you make a sale.Free

Webflow

Starter (site plan)Free site on a webflow.io domain with limited CMS, 2 static pages and 1 GB bandwidth.Free
Basic (site plan)Per site: custom domain, 300 static pages, 10 GB bandwidth. Shown as $15 per month billed yearly.$180/yr
Premium (site plan)Per site: full CMS and more bandwidth for content-rich sites. Shown as $25 per month billed yearly.$300/yr
Team (platform plan)Organisation plan at $2,500 per month on an annual contract; adds localization, publishing workflows and priority support.$2,500/mo
Core (workspace plan)Workspace plan for teams: 10 staging sites, code export. Shown as $19 per month billed yearly; extra full seats $39 per month each.$228/yr/seat
Growth (workspace plan)Workspace plan with unlimited staging sites and site-level roles. Shown as $49 per month billed yearly.$588/yr/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Shopify if…

Pick Shopify if you sell physical or digital products and need orders, stock and shipping to work from day one. It handles payment processing, tax set-up and checkout so you do not maintain code, and it connects to tools such as Klaviyo and Gorgias. Agentic selling and point of sale are there if you need them. Watch the total cost, because apps, themes and payment fees add up beyond the plan. Skip it if you mostly sell services, or if you want full control over layout and design.

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Choose Webflow if…

Pick Webflow if you are a marketing team, designer or agency that wants a custom-looking site you can change fast. Landing pages come together quickly, Editor mode lets colleagues change copy safely, and an official MCP server and Data API let other tools work with the site. Expect a learning curve, and expect fiddly budgeting because site plans and workspace plans are separate. Skip it if the shop is the core of the business or the catalogue is large, because its ecommerce is limited next to a dedicated platform.

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Other options worth a look

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Sellfy
Sells digital products, subscriptions and physical goods from a simple online storefront with checkout built in.
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