Lemlist vs Zoominfo

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Lemlist comes out ahead. Here is why, point by point.

What the data says

Lemlist covers more of the features we compared: 6 of 6, against 5.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Lemlist places 1 and Zoominfo 10 of 33.

Side by side

Lemlist and Zoominfo compared
10 points compared	Lemlist	Zoominfo
Starts at	$55/mo	Not known yet
Free plan	No	Not known yet
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	Yes
Buyer intent data	Yes	Yes
Direct-dial phone numbers	Yes	Yes
Strong EU/GDPR coverage	Yes	No
Website visitor de-anonymisation	Yes	Yes
Links	Visit	Visit

Plans and pricing

Lemlist

EmailUnlimited users, 50,000 emails per month; $55 per month billed yearly.$69/mo
MultichannelUnlimited users, adds LinkedIn, SMS and WhatsApp; $87 per month billed yearly.$109/mo

Zoominfo

Pricing not in our catalogue yet.

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Lemlist if…

Lean B2B founders and small sales teams running multichannel cold outreach who want a lead database, personalisation and warm-up in one tool instead of stitching several together.

Visit Read the review

Choose Zoominfo if…

A mid-market or enterprise sales and marketing team that needs a large B2B contact and company database with buyer intent signals for account-based targeting.

Visit Read the review

Other options worth a look

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Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
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Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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