Lemlist vs Lusha

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Lemlist comes out ahead. Here is why, point by point.

What the data says

Lemlist covers more of the features we compared: 6 of 6, against 4.
Only Lusha has a free plan to start on.
Lusha starts lower, at $37.43/mo against $55/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Lemlist places 1 and Lusha 15 of 33.

Side by side

Lemlist and Lusha compared
10 points compared	Lemlist	Lusha
Starts at	$55/mo	$37.43/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	No
Buyer intent data	Yes	Yes
Direct-dial phone numbers	Yes	Yes
Strong EU/GDPR coverage	Yes	Yes
Website visitor de-anonymisation	Yes	No
Links	Visit	Visit

Plans and pricing

Lemlist

EmailUnlimited users, 50,000 emails per month; $55 per month billed yearly.$69/mo
MultichannelUnlimited users, adds LinkedIn, SMS and WhatsApp; $87 per month billed yearly.$109/mo

Lusha

FreeFree plan with 40 credits per month.Free
Starter400 credits per month on monthly billing, 4,800 credits per year on annual billing.$49.90/mo
Professional600 credits per month on monthly billing, 7,200 credits per year on annual billing.$69.90/mo
Premium3,400 credits per month on monthly billing, 40,800 credits per year on annual billing.$399.90/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Lemlist if…

Lean B2B founders and small sales teams running multichannel cold outreach who want a lead database, personalisation and warm-up in one tool instead of stitching several together.

Visit Read the review

Choose Lusha if…

B2B sales and recruiting teams who need verified work emails and direct phone numbers to fill gaps in their CRM or to prospect from LinkedIn and company lists.

Visit Read the review

Other options worth a look

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Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
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Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
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Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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From €79/mo yearlyFree planAffiliate link
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