Instagram vs Metricool

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Metricool comes out ahead. Here is why, point by point.

What the data says

Both have a free plan, so you can try each before you pay.
In our Organic social ranking, Metricool places 1 and Instagram 11 of 14.

Side by side

Instagram and Metricool compared
At a glance	Instagram	Metricool
Starts at	Not known yet	€16/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Not known yet	Yes
Links	Visit	Visit

Plans and pricing

Instagram

FreeFree to use for personal, creator and business accounts; advertising is bought separately through Meta Ads.Free

Metricool

FreeOne brand, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.Free
StarterFrom 5 brands at 20 per month (16 per month billed annually); 10 brands is 37 per month.€20/mo
AdvancedFrom 15 brands at 54 per month (43 per month billed annually); up to 50 brands, teams, approvals and API access.€54/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Instagram if…

Consumer brands, creators and service businesses with a visual story to tell that want to post regularly, talk to customers in messages and run ads to the same audience.

Visit Read the review

Choose Metricool if…

Social media managers, small marketing teams and agencies who run several brands and want planning, analytics and client reports in one dashboard instead of five logins.

Visit Read the review

Other options worth a look

ToolClient acquisition
Hootsuite
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
Organic social
From $99/mo yearly
Sign up on Hootsuite
ToolClient acquisition
Sprout Social
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
Organic social
From $79/mo yearly
Sign up on Sprout Social
ToolClient acquisition
Later
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
Organic social
From $18.75/mo yearlyAffiliate link
Sign up on Later
ToolClient acquisition
Publer
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
Organic social
From $5/moFree plan
Sign up on Publer
ToolClient acquisition
Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
Organic social
From $5/mo yearlyFree plan
Sign up on Buffer
ToolClient acquisition
SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
Organic social
From €16.15/mo yearly
Sign up on SocialPilot