Hootsuite vs Iconosquare

vsIC

Two Organic social tools side by side: what each does, what it costs and who it suits.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Iconosquare comes out ahead. Here is why, point by point.

What the data says

Only Iconosquare has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our Organic social ranking, Iconosquare places 9 and Hootsuite 2 of 14.

Side by side

Hootsuite and Iconosquare compared
At a glance	Hootsuite	ICIconosquare
Starts at	$99/mo	€15/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Links	Visit	Visit

Plans and pricing

Hootsuite

StandardUp to 10 social accounts; $99 per user per month billed annually.$1,188/yr/seat
ProfessionalUnlimited social accounts; $199 per user per month billed annually.$2,388/yr/seat
AdvancedTeam approvals and routing; shown as up to $399 per user per month billed annually.$4,788/yr/seat

Iconosquare

FreeSole operators testing the watersFree
StarterSolo users needing basic scheduling€15/mo
LaunchGrowing brands requiring inbox and reports€33/mo
ScaleTeams managing multiple client profiles€69/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Hootsuite if…

Social media managers, marketing teams and agencies who publish and monitor several social networks, accounts or brands and need scheduling, a shared inbox, listening and reporting in one place.

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Choose Iconosquare if…

We haven't written up who Iconosquare suits yet.

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