The verdict
On the data we hold, Vitally comes out ahead. Here is why, point by point.
Side by side
| 10 points compared | ||
|---|---|---|
| Starts at | ||
| Free plan | No | |
| API | Yes | Yes |
| MCP server | Yes | |
| Automated playbooks | Yes | Yes |
| Churn prediction / risk alerts | Yes | Yes |
| Customer health scores | Yes | Yes |
| NPS and CSAT surveys | Yes | Yes |
| Product usage analytics | Yes | Yes |
| Usage-triggered messages | Yes | Yes |
| Links |
Plans and pricing
Custify
Pricing not in our catalogue yet.
Vitally
Pricing not in our catalogue yet.
Who each is for
Choose Custify if…
Customer success teams at subscription B2B SaaS companies whose customer data is spread over a CRM, billing and product tools, and who want health scores and churn warnings.
Choose Vitally if…
A B2B SaaS customer success team that wants customer data, health scores, playbooks and notes in one workspace instead of a CRM plus spreadsheets, and uses a CRM such as HubSpot.
Other options worth a look
Spots churn risk early with health scoring, automated plays, and renewal forecasting for subscription businesses.
Brings customer data, usage and health scores together so B2B teams can onboard, retain and grow accounts.
Track product usage and account health to flag churn risk and automate customer retention workflows.
Triggers email, SMS, push, in-app and WhatsApp messages from real-time user events and behaviour.
Manages recurring billing and payment recovery across multiple currencies and gateways for subscription businesses.