Cognism vs Lemlist

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Lemlist comes out ahead. Here is why, point by point.

What the data says

Both cover 4 of the 4 features we compared.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Lemlist places 1 and Cognism 18 of 33.

Side by side

Cognism and Lemlist compared
8 points compared	Cognism	Lemlist
Starts at	Not known yet	$55/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in lead database	Yes	Yes
Buyer intent data	Yes	Yes
Direct-dial phone numbers	Yes	Yes
Strong EU/GDPR coverage	Yes	Yes
Links	Visit	Visit

Plans and pricing

Cognism

Pricing not in our catalogue yet.

Lemlist

EmailUnlimited users, 50,000 emails per month; $55 per month billed yearly.$69/mo
MultichannelUnlimited users, adds LinkedIn, SMS and WhatsApp; $87 per month billed yearly.$109/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Cognism if…

Sales, marketing and revenue operations teams selling into Europe that need phone-verified mobile numbers and compliant B2B contact data, with more than one person prospecting.

Visit Read the review

Choose Lemlist if…

Lean B2B founders and small sales teams running multichannel cold outreach who want a lead database, personalisation and warm-up in one tool instead of stitching several together.

Visit Read the review

Other options worth a look

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Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
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From $49/mo yearlyAffiliate link
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Smartlead
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
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From $32/mo yearly
Sign up on Smartlead
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Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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From $15/mo
Sign up on Warmup Inbox
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Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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From €79/mo yearlyFree planAffiliate link
Sign up on Dealfront