The verdict
If you have no developer and need a site that takes bookings or sells a few things this week, pick Wix. The built-in booking and shop tools save glue work, and the free plan lets you try the editor first. If your catalogue is large, you sell to businesses or your systems need to read and write orders, pick BigCommerce.
Both are lock-in decisions. Moving a site off Wix means rebuilding it, and a store on BigCommerce is hard to move too. Check the plan comparison against the features you need. On Wix, many useful tools sit on higher plans and prices vary by country. On BigCommerce, forecast your sales against the plan caps.
Side by side
| 6 points compared | ||
|---|---|---|
| Starts at | $29/mo | $17.77/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Built-in CMS / blog | Yes | Yes |
| Native ecommerce | Yes | Yes |
| Links |
Plans and pricing
BigCommerce
- Core$39/mo
- Growth$105/mo
- Scale$399/mo
Wix
- FreeFree
- Light$213.24/yr
- Core$357.24/yr
- Business$477.24/yr
- Business Elite$1,917.24/yr
Who each is for
Choose BigCommerce if…
Pick BigCommerce if the store is the business and it will grow. It suits growing retailers and B2B sellers with a developer, or an agency, who want to build around documented APIs rather than around the limits of a template builder.
It works when you add storefronts, custom catalogues, B2B price lists or an ERP link. Orders through embedded payment providers carry no platform fee, and the 15-day trial has all features working. The hosted MCP server is in beta, so test it first. Skip it if you are a freelancer or small business that mainly needs a site with a few products and a booking page. You will pay for capability you will not use.
Choose Wix if…
Pick Wix if you are a small business, freelancer or solo founder without a developer, and you need a working site or small shop live quickly on one bill. Ecommerce, payments, bookings, a blog and email campaigns are built in, and an app market and custom code cover gaps.
It is a practical choice for a business that needs a site this week. Check the plan comparison, because payments, storage and ecommerce depth depend on the plan. Skip it for a design-led marketing site that needs constant testing, tight performance control or a large custom build. Fine control over code and speed is limited, and leaving later means a rebuild. Check the price at checkout in your own country.
Other options worth a look
Builds responsive websites visually with a built-in CMS and ecommerce, producing HTML, CSS and JavaScript.
Build a polished marketing site or online store without managing hosting or writing code.
Hosted online store platform that handles products, checkout, payments and orders for businesses selling online.
Builds simple responsive one-page websites without any code, using templates and drag-and-drop design.
Sells digital products, subscriptions and physical goods from a simple online storefront with checkout built in.