Apollo vs Lemlist

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Apollo comes out ahead. Here is why, point by point.

What the data says

Both cover 8 of the 8 features we compared.
Only Apollo has a free plan to start on.
Apollo starts lower, at $49/mo against $55/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Apollo places 2 and Lemlist 1 of 33.

Side by side

Apollo and Lemlist compared
12 points compared	Apollo	Lemlist
Starts at	$49/mo	$55/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in email warmup	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	Yes
Buyer intent data	Yes	Yes
Direct-dial phone numbers	Yes	Yes
Strong EU/GDPR coverage	Yes	Yes
Unified inbox	Yes	Yes
Website visitor de-anonymisation	Yes	Yes
Links	Visit	Visit

Plans and pricing

Apollo

FreeFree forever with limited credits; connect Gmail accounts only.Free
BasicPer seat per month billed monthly; email sequencing and core integrations for individual sellers.$49/mo/seat
ProfessionalPer seat per month billed monthly; higher credit limits, AI features, call recording and advanced CRM integrations.$99/mo/seat

Lemlist

EmailUnlimited users, 50,000 emails per month; $55 per month billed yearly.$69/mo
MultichannelUnlimited users, adds LinkedIn, SMS and WhatsApp; $87 per month billed yearly.$109/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Apollo if…

Lean B2B sales teams and founders running outbound who want a contact database, email sequences and a dialler in one place instead of three separate subscriptions.

Visit Read the review

Choose Lemlist if…

Lean B2B founders and small sales teams running multichannel cold outreach who want a lead database, personalisation and warm-up in one tool instead of stitching several together.

Visit Read the review

Other options worth a look

ToolClient acquisition
Instantly
Sends high-volume cold email across multiple mailboxes with automated warmup and a unified reply inbox.
Outbound
From $85/mo yearlyAffiliate link
Sign up on Instantly
ToolClient acquisition
Reply.io
Automates outreach across email, LinkedIn, calls and SMS to coordinate your sales prospecting in one place.
Outbound
From $49/mo yearlyAffiliate link
Sign up on Reply.io
ToolClient acquisition
Smartlead
Run cold email outreach at scale with unlimited mailboxes, warm-up automation and lead verification.
Outbound
From $32/mo yearly
Sign up on Smartlead
ToolClient acquisition
Warmup Inbox
Builds sender reputation for new email accounts by warming them through a network of real inboxes.
Outbound
From $15/mo
Sign up on Warmup Inbox
ToolClient acquisition
Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
Outbound
From €79/mo yearlyFree planAffiliate link
Sign up on Dealfront
ToolClient acquisition
Hunter
Finds and verifies professional email addresses and sends cold email sequences from one workspace.
Outbound
From €34/mo yearlyFree plan
Sign up on Hunter